10 Blog Post Types And When to Use Them

Blogging is a favorite method of long-form content creation. You get to show up in front of your audience in a unique way—you get more focus than an Instagram post, but less time commitment than a podcast episode.

But, when it comes to blogging, there’s so much variety to offer your audience. There are so many different blog post types, ways to connect, ways to convert, and even purposes behind posting. 

And while every good content strategy is going to have a mix of them all (or, at least, most of them), there are some types of blog posts that you tend to favor over others—and some that serve VERY specific purposes.

Here are the most common types of blog posts you can write in 2025 (and why you need them):

Not much of a reader? Listen in to the original episode on The Blogging & SEO Show here:

#1. 5Ws1H

This is a very journalistic term, but 5Ws1H stands for:

• What
• Why 
• When 
• Where
• Who 
• How

That’s your blog posts that lead with “When to…” or “How to…” or “Why You…” etc. This is likely the type of blog post you think of when you picture blogging and for good reason.

These types of posts are pretty good for SEO and tend to align with search queries (what people are currently searching in the Google search bar) making it easier to rank. The downside is they serve a very specific purpose and don’t always have the “buying” power of other posts.

Still, it’s my go-to for building a strong blog foundation on your website, both for SEO purposes and for your audience (blogging goes way beyond JUST SEO).

#2. The Complete Guide

Instead of something broken down into a specific 5Ws1H post, a complete guide blog post includes all of them. It covers the what, why, when, where, who, and how of one topic in one place. It’s pretty all-encompassing.

There are blog posts that tend to hit 2,000-3,000 words because they’re so inclusive (although word count doesn’t matter when it comes to SEO).

Complete guides are useful for covering the main point of a topic. For example, for me, I could write a “Complete Guide to SEO” or a “Complete Guide to Blogging for Service Providers.” It serves as a core piece of content to expand on using smaller blog posts in the future.

#3. News

This is your news publications or time-sensitive posts about real-life scenarios. Business owners and bloggers don’t typically cover news as they’re more short-term in performance. Often the blog posts won’t be relevant in a year—sometimes not even a month. 

A news piece could be a blog post covering today’s traffic or announcing the Wicked Movie Premiere date.

There’s not nearly as much opportunity for business owners to use news posts, but there are some! For example, algorithm updates, new trademark filing fees, new programs for entrepreneurs, banning of specific apps (ahem, TikTok), and even potential unbanning of apps.

While they can be extremely useful and valuable in building trust and gathering a new audience, you have to be one of the OG blogs covering the news, otherwise, you won’t see the payoff of the post.

#4. Listicles or “List Posts”

In listicles, I’m also including round-ups because they’re just a different type of list—but a list nonetheless. A listicle is just that, a list. 

It’s a list of information for others to access. It could be a list of your favorite tools or templates or a list of tips (or, maybe, a list of different blog post types like this one). They’re popular because they’re good for SEO (as long as you don’t go overboard) and they provide a lot of value at once.

Still, you have to be careful with your list posts, they can easily get away from you and make it harder for people to consume and engage with your content (meaning they click on your blog post but can’t comprehend the information you give them, leading to no conversions).

#5. Reviews

Reviews are popular among bloggers, but not so much with businesses that have a blog. But, they’re one of the most useful for building passive income without creating a digital product. 

A review post is a blog post dedicated to sharing everything you know and experience about a product, service, online tool, or digital product. You can share what you loved, what you didn’t, and if you recommend it.

Reviews work because you rank for the review on Google or share the link in your email or on your stories and earn affiliate income (if you add your affiliate links). Plus, you’re giving your audience insight into you and your world—the people and things that you trust which, in turn, allows them to trust you more.

If you’re interested in writing a review blog post, check out my Review Blog Post Content Kit here.

#6. Case Studies

You can optimize case studies for SEO (and you should), but your case studies are great just to exist and have as social proof on your website.

You’ll want to include your client’s story, the results, how you did it, and even some behind-the-scenes. You have a lot of flexibility and freedom in how you structure your case studies, just make sure it’s easy for readers to understand!

For example, this is a case study blog post for an author client of mine.

#7. Podcast Blogs (or Blurbs)

Repurposing your podcast episode into a blog post is one of my favorite ways to create content—mainly because you’re using the stuff you already have! You can flush the episode out into a full post (like what you’re reading now) or make it more of a summary-style blurb, like this interview post with a Pinterest Marketer.

Turning your podcast episodes into blog posts makes it easier to keep up with content creation and stay consistent, which is key for growth. And if you do it right, you have the same chances of ranking on Google and getting a bit more visibility that way, too.

#8. Interviews

Interviews are a fun part of blogging even if they’re not as popular as they once were. Now, most interviews are hosted on your podcast (which you can bring over to your blog if you want to). But that’s not to say you can’t conduct one for your blog!

Interviews are great for showcasing your friends and referral partners or simply networking and connecting with others in the space.

#9. Portfolio Posts

A portfolio-based blog post is ideal for photographers and designers. You get to show off your work and share information about the work you’ve completed. This is a little bit different than a case study as you’re focusing on the deliverables rather than your client results. 

Portfolio posts work by ranking for keywords related to your ideal client’s interests or style, it’s connecting you with more people who would be interested in work like you did for them.

Plus, adding it into small posts focusing on one project or photoshoot makes it less overwhelming than a full page of just different projects and photos.

#10. Checklists

While they can look similar on the surface, there is a difference between a listicle blog post and a checklist. Listicles don’t require you to follow step-by-step, nor are they presented as a checklist—they’re more of “options.” 

A checklist can be extremely helpful for readers and gives them a nearly tangible tool to use to solve their problems. For example, you could have a checklist for writing a blog post or a checklist for filing your taxes.

As For Final Thoughts…

Let’s just call this a quick reminder not to put all your eggs in one basket. Diversify your content—even the types of blog posts you write. The beauty of blogging is the ability to connect with your audience at different stages of awareness.

When you diversify your blog post types, you’re giving yourself and your audience more opportunities to connect (and eventually, convert).

And if you’re ready for a consistent blogging strategy, book a 1:1 blogging intensive and spend 60 minutes breaking down what you need (and what you can consistently do) with your blog → Book here.