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As a boudoir photographer, marketing your services and finding your dream clients can be a little tricky – especially when you don’t wanna put all of your eggs in one basket with social media. With blogging, you’re able to establish yourself as the expert and reach your audience – which is why we’ve created a list of our top boudoir photography blog post ideas!
Establishing yourself as one of the best boudoir photographers in the US means beating out your competitors online and putting yourself in front of your dream client – and typically, that means focusing on your SEO (search engine optimization). Luckily, you can boost your SEO by running a blog and strategically choosing your keywords, but as a photographer, finding blog post ideas can be tricky (particularly if you have a very niched service).
Blogging for photographers can be tricky – you don’t ONLY want to blog your portfolio. Blogging your portfolio is a great start, but it’s only showcasing your work (which is great for SEO and local SEO). It’s not sharing your expertise, your personality, or teaching about your process in any way, shape, or form – except for the result.
When you’re launching your boudoir blog for your photography business, there are a few things to consider before writing. You want to consider who you’re writing for (moms, women, etc.), where you serve (do you travel, state, city, etc.), and what makes you different (what’s your specialty?).
Knowing the dream client you’re blogging to attract will help you rank on Google for their search queries. Your business won’t benefit from clients inquiring from Iowa if you only serve clients in Florida. Or, if you’re using a studio of your own, it’s important to consider what props and backgrounds you offer – and if your inquiring client is interested in them.
Now that we’ve covered the essentials, let’s break down our blog ideas for boudoir photographers:
You’ve probably seen the Pinterest boards, the tiktoks, and just the utter dedication of your clients to finding the perfect pose – or pose “style” – for them. What better place to find it than on YOUR website?
The “pose” list style post is the perfect piece of content to show off your style, and how you’ve styled your clients, to potential clients. Create lists of 10 to 15 types of poses – for example, “15 Boudoir Poses for a Bigger Butt” or “10 Boudoir Poses for Plus Size Women.” And, with this kind of post, you can make as many as you want!
Psst… you can get as *spicy* as you want with these! It’s up to you and the client you’re looking for! If your dream client would search “Bigger Ass” vs. “Bigger Butt” – USE IT!
This is a great way to prep your clients as well as attract clients and is one of the essential boudoir photography blog post ideas. This is where you can set your boundaries and avoid those awkward situations – for example, if it’s a couple’s boudoir, you can state that they can kiss, but not to go “too far.”
You can also use this blog post to answer common questions you get about boudoir sessions or boudoir in general.
Although I highly recommend having an onboarding packet for your boudoir photography clients, you can also use this “how to” blog post to prepare. Show potential clients how they would prepare for a boudoir shoot with you – and even cover what they don’t have to worry about. I would suggest getting as specific as possible.
For example, cover common and uncomfortable questions like:
If you offer multiple types of boudoir sessions, you can create multiple blog posts covering each type.
One of the reasons your clients invest in a boudoir photography session with your business is to boost their self-confidence, right? Well, sometimes you need to work backwards. Instead of simply offering the final product (the boudoir shoot), start offering additional methods to build your expertise. Show that you really know what you’re talking about by offering a checklist covering self-confidence.
This could be things they can go out and do, do at home, do with a partner, or even do before a specific event – like giving birth or getting married. You can use this blog post to create a downloadable lead magnet to build your email list (plus, lists that really provide value for an audience are better at building organic backlinks).
Did you know that “why” blog posts are some of the most shared? Yep. When compared to list, “how-tos,” and other similar formats, “why” blog posts were found to be back-linked more often. Therefore, for SEO and share-ability, creating a “why” blog post for “Why You Should Do a Boudoir Shoot Right Now” or “Why You Need a Boudoir Photoshoot” is the perfect addition to your boudoir blog.
One of the most popular searches on Pinterest and Google is “outfits for boudoir” – and it just gets more specific the more you look. This type of post is a great way to recommend shops and looks for certain styles that you, as the photographer, have noticed worked best. For example, you could create a post for “8 Classy Boudoir Outfit Ideas,” “10 Smutty Boudoir Outfit Ideas for Mid-Size Women,” or even “5 Best Boudoir Bras for Small Boobs,” the possibilities are endless!
If you’ve ever thought of doing affiliate marketing, this is a great opportunity to add those affiliate links. If you have a huge client closet, this can be a great opportunity to showcase the outfits you have on hand that potential clients have access to!
I’ve mentioned using local SEO for photographers in the past, but favorite locations for your boudoir shoots are some of the best ways to build your SEO. Not only do you get to showcase your favorite places, but you’re able to connect with your target audience through a location.
This doesn’t mean you have to be super vague like “Ohio” or “Virginia.” Mention your favorite studios or places such as a park or even your own studio location.
Sure, you probably have your preferred recommendation – but there’s plenty of opportunity to expand one of your boudoir photography blog post ideas. Create a blog post that covers your recommendations for the best places for deals, the best places for certain types of prints (canvas, wood, etc.), or even where you don’t recommend printing your boudoir images.
This can actually go two ways. You can lean towards identifying when someone is “ready” for a boudoir shoot (think want a self-confidence boost, been putting it off, etc.) or a time/event! You can highlight the different types of boudoirs there are. For example, you can list wedding/bridal boudoir, maternity boudoir, postpartum boudoir, birthday boudoir – you name it!
With this type of blog post, you can showcase different parts of your portfolio. For each one you list, you can either use photos from a shoot as an example or link to sections of your boudoir portfolio.
Part of being a business owner is understanding marketing. SEO is marketing, blogging is a part of SEO. Creating an SEO-optimized blog for your boudoir photography business allows you to generate organic traffic through the Google search console – not only does this establish your brand as the expert, but you’re able to attract your dream clients.
Blog posts provide the content your website needs to show up in front of the clients you want whether it’s based on their interests, personality, or location. You can use strategically placed keywords to show up in search – booking high-ticket clients without constantly posting to social media.
And, it’s not just a saying, Google really does bring in clients through SEO and blogging. One client of mine booked a $7k client after they found their website through a blog post. When your website, content, and offers align and you’re putting in the effort – or making the investment – to improve your SEO, you’re connecting with those goal clients.