THE ULTIMATE “WORK SMARTER NOT HARDER” PODCAST TO BLOG PROGRAM
Get more out of your podcast without giving more of yourself in the process.
You’re already creating high-quality content that energizes both you and your listeners – it’s time to simplify the process of repurposing it into blog posts that convert, so you can get better results from your show without wasting your time and energy.
Next Round: Spring 2027
When it comes to your podcast (and everything, really) – you don’t need another person “should-ing” on you.
- Feeling like you’re juggling glass balls when it comes to marketing your business (Podcast! SEO! Socials! Emails!)
- Posting your transcripts to your blog, and feeling your stomach sink as all that time spent doing it yields zero results.
- Watching other podcasters grow their businesses, not just their listeners - and wondering how the hell they’re doing it all.
- Watching your downloads soar while your revenue stays unchanged (whatever happened to podcasts bringing in money?!)
Specifically, they’re the ones who are approaching podcast blog posts with the right systems and strategies in place to create engaging, SEO-focused written content out of the ideas they’re already sharing - so that they can grow their business while preserving their energy.
The podcasters seeing the most results out of their show are the ones who are also repurposing their episodes as blog posts.
(AND BOOSTING THEIR WEBSITE TRAFFIC AND LISTENER COUNT IN THE PROCESS)
It’s time to stop wasting time on (or avoiding) your blog, and let it:
It’s Time To Join The
In just four weeks, I’ll help you take blogging for SEO from something you kiiiiind of sometimes attempt to an easy, repeatable, and rewarding way to grow your audience & make more sales.
September 1st, 2026 - September 30th, 2026
(Are you a member of Back Pocket SEO? Head to the community for your membership savings!!)
Planned And Published
Four-week blogging sprint
One-Time Payment Of
$1,000
Two Payments Of
$500
Everything You’ll Get Inside Planned And Published
A Complete System For Planning, Writing, And Publishing SEO
Lifetime access to everything inside my “Better Than AI” blog planning system, including:
• The only three types of posts you need to rank well
• The unconventional approach to content planning that keeps my clients on Page 1 of Google
• Planning blog posts that Google AND potential clients will love
Blog Post Reviews & Support
• Unlimited reviews of your posts
• Access to an exclusive community channel for questions
• Weekly live calls & coworking for additional support
Want me to look at your topic idea? Outline? Written post? Final, published piece?
Done, done, done, and done—and in turn, you’re done with guesswork & getting buried on Google.
A Library Of Proven Blog Post Outlines & Formulas
Templates for five of the most effective types of blog posts you can write to get more traffic (like listicles, “how-to” posts, and product/offer reviews).
And the secret to Google’s non-commodity content 😉
And before you even ask about ChatGPT…
ROBOTS don't RANK!
If you really want "good" SEO, you need to write for the humans finding, reading, and buying from your content. AI can write quickly, but not well: it can't understand your audience's actual pain points, infuse your expertise into every sentence, or correctly research or use SEO keywords.
So while you can use AI to write your blog posts, you're not going to see results from it—which is exactly why learning how to plan, write, and optimize posts yourself is the only way to get content that actually ranks and converts!
This sprint teaches you the strategy AI can't replicate, because blog posts simply existing isn’t enough to make them effective.
Hi, I'm Mckayla—and there's a reason you keep seeing my name pop up when people ask about SEO.
I'm the SEO strategist people tag when they're looking for someone who actually gets results—because I've helped countless clients rank on Page 1 of Google and turn blog traffic into paying customers.
But I'm tired of watching talented business owners either avoid blogging entirely or spin their wheels on content that never gets found (and frankly, I bet you’re tired of doing all that) —so I created Planned And Published to share my proven system for creating blog content that gets found, builds trust, and brings in sales.
This isn't yet another course you'll buy, bookmark, and forget about—I'm here to help you get results.
The Planned And Published Blogging Sprint is a live, hands-on intensive where you'll actually DO the work—with me guiding you every step of the way—and walk out with posts ready to publish, a repeatable system you can use forever, and the confidence that your content will actually get found.
Before You Start
Due By September 1st
The pre-work!! AKA narrowing down your audience and picking the offer your blog post “cluster” will focus on. We’ll use this information for our first call on September 1st @ 11am ET where…
You’ll learn how to…
- Gauge what your audience actually needs to know (and what you can skip) based on their awareness level
- Speak your audience’s language (and speak to what they already know)
- Curate content that brings them further into your funnel
Week 1: Planning Your 6 Blog Posts September 2nd - 8th
This week is all about learning the "recipe" behind a searchable blog post, so you can know which topics are worth your time before you start writing (which we’ll finalize during our call on Sept. 8th @ 11am ET)
You’ll learn how to…
- Research keywords your audience is actually searching for
- Validate your topics so you're not wasting time on posts that won't perform
- Plan your first content cluster: five strategic blog posts designed to rank on Google and attract your ideal clients
Week 2-3: The First Drafts
September 9th - 22nd
Now that your posts are planned, it’s time to write them to rank on Google and connect with real humans—because SEO isn't about stuffing keywords, it's about serving your readers. You’ll have two calls! Sept. 15th & Sept. 22nd @ 11am ET.
You’ll learn how to…
- Create content that converts and trust your writing workflow
- Write in a way that builds trust and keeps people reading—not just scanning and bouncing
- Structure your posts so they're easy to consume and optimized to get found
Week 4: Time to Publish
September 23rd - 30th
Once you’ve completed the first drafts of your blog post, it’s time for a review and the SEO secret sauce to get them searched. This is the SEO details you love to forget – and the scheduling so you’ll have content going out for the rest of the year. And our final call, too! Sept. 29th @ 11am ET.
You’ll learn how to…
- Write an SEO page title + meta description that gets clicks
- Create a “spiderweb” in your content to make it crawlable
- Read your data to check if your posts are getting indexed (and a guide for what to do if it’s not!)
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Pssst… All calls are on Tuesdays @ 11am ET / 10am CT / 9am MT / 8am PT!! Calls are helpful, but not a requirement. If you’re active in the community and are able to keep up on your own, you can STILL get the most of Planned & Published <3
By the end of our two weeks together, you’ll have…
✓
Plans for six highly-strategic blog posts your audience is actively looking for on Google and dying to read
✓
Six fully-written, SEO-optimized, and expert-approved posts, scheduled on your blog & ready to bring in traffic
✓
A reliable system for researching keywords and writing engaging posts that bring in sales on repeat
If you want serious SEO results, it's time to get serious about blogging!
Actually, not that serious—I promise I’m known for making it FUN to learn SEO! But to rank well, you do need a clear, repeatable system that helps you create content Google loves, your audience trusts, and you can actually finish without spending hours second-guessing yourself—and that's exactly what you're getting in this sprint.