How to Sell Your Services on Pinterest in 2025

Did you know that I wasn’t originally a blog writer? Or, at least, not a dedicated blog writer—I did everything blogging and Pinterest! For a good reason: if you’re looking for long-term ways to sell your services and digital products or market your lead magnets, combining blogging and Pinterest is your best bet.

However, the misconception comes when you think you’re selling directly on Pinterest—which you can also do and should be one part of your marketing strategy—but Pinterest, like Google SEO (search engine optimization), connects with people at all stages of your funnel, meaning not everyone is immediately ready to buy.

So, how do you sell your services and offers on Pinterest? What’s the strategy for 2025?

What to Know About Pinterest (Before You Try to Sell Anything)

Pinterest is a search engine; users search for solutions to their problems—whether that’s how to start a blog, create a marketing strategy for Instagram, or wear earrings for an upcoming wedding—and they find pins that solve their problem.

If you want your business to succeed on Pinterest, you’ll have to market the solution or way to find their solution to get the most click-throughs to your website. What is the easiest way to do that without creating millions of micro-offers for every problem? Blogging.

But you’re not limited to pinning blogs. You can pin your YouTube videos, podcast episodes, digital products, and all the things (Pinterest users tend to have high purchase intent, with 90% of weekly Pinners using Pinterest to make purchase decisions).

The downside is that because of said purchase intent, Pinterest users have a higher bounce rate than other social media-esque platforms (Pinterest is truly a combination of social media and visual search engine), meaning you do have a shorter time frame to capture their attention and get visitors to stay in your space.

How to Use Pinterest to Sell Your Services, Digital Products, & Lead Magnets

It’s time for the fun part: learning how to sell your services, digital products, and lead magnets (essentially, the entirety of your offer suite) on Pinterest. Some of these are steps, and some are more “tips,” but each is important to get the best results.

*If you want to skip the guesswork (or the DIY discovery, lol), I highly recommend taking this Pinterest Course by Meagan Williamson; it’s a fave!

Anyways, here’s how to market and sell on Pinterest:

Step #1: Map Out & Build Your Funnel

Don’t jump headfirst into pinning, as tempting as it may be. Instead, start by mapping out and building your funnel. For example, if you’re pinning blog posts, what’s their next step?

Are they joining your newsletter because of a lead magnet embed? Do you have a sequence ready to deliver and convert to a related offer? If they don’t buy the offer, what happens next?

Or, if they’re heading straight to a digital product purchase, do you have a way to keep them in your world if they don’t buy? If they buy, do you have a follow-up sequence to ensure they’re actually using your product and potentially leaving feedback?

Plan your steps before you pin!!! This will help create more conversions on Pinterest AND help you identify hiccups if it’s not converting as you wanted.

Step #2: The Pinterest Research

Did I mention that Pinterest is a search engine? I think I did, but I can do it again. Just like when you optimize your website for Google, you have to optimize your pins for Pinterest!

Use Pinterest trends and the Pinterest search bar to find relevant keywords and plan your content to fit upcoming popular searches (this will give your pins a little boost in performance). You’ll use these search terms or keywords you find in your:

• Pin Image
• Pin Description
• Pin Title
• Pin Alt Image Tag
• Pin link URL (if it lines up with your SEO URL, of course)

Step #3: Start Pinning!

The key to selling on Pinterest—or really, doing well on Pinterest in general—is keywords and consistency! If that means pinning one pin per day, pin one! If that means pinning three times per day, pin three!

To keep growing, just make sure you’re following a consistent strategy and creating new content (Pinterest loves new links vs. constantly repinning old ones)! And remember, like Google, Pinterest can take some time to see results, so don’t give up initially; push through for a few months!

Also, remember that Pinterest is a visual search engine—meaning that your image is just as important (if not more important) than your description!

Step #4: Track Your Results

While I would love to say you can sit back and watch your account grow, you’ll get the best results tracking your performance and adjusting your strategy as needed. When selling on Pinterest, you must consider your actual Pinterest pins and strategy as well as your sales pages, funnels, and content.

That’s why it’s so important to map out your funnels from the start; you’ll be able to see what’s involved and where you may need to re-strategize or update your marketing.

If you work with a Pinterest Manager, Strategist, or Assistant, they’ll often give you monthly reports gauging your performance. But if it’s just you, I recommend building out a space in Notion, Airtable, or Google Sheets to track your results and see them all in one place.

What Else Can You Do With Pinterest?

Selling on Pinterest is great (and yes, we are small business owners, so it is pretty important), but it’s not the only thing you can do on the platform. Pinterest is also great for building awareness, trust, and your community.

It’s also not limited to selling or promoting your offers; one of my favorite ways to use Pinterest is to market my affiliate links with and without blog posts to help convert.

Now, while I don’t offer Pinterest services anymore myself (I’m more of an SEO and blogging girlie at the moment), I do have a few trusted Pinterest managers that I can recommend to you if you’re looking for one—we even work as a team to get you the best results (they work on your Pinterest, and me on your blog).

Just send me a DM on Instagram @commamama.co and let me know what you’re thinking 😉 If you know you want help with blogging and are curious about Pinterest, too, fill out this form here!