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Pinterest Predicts Celebrations & Events: What to Pin in 2022

December 28, 2021

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[PINTEREST TRENDS FOR CELEBRATION/EVENT CONTENT IN 2022]

Are you a blog or business in the celebration or event niche? Pinterest has developed the Pinterest Predicts for 2022 and celebrations and events are getting high-traffic high-quality searches that you need to start considering when planning your content for this year.

Celebrations can also be classified as events and should be considered when planning your content or researching Pinterest keywords for an event planning or party planning blog or business. It is also important to note that your content may not perfectly align with all aspects of trending content and can be worked to be symbiotic with the content and allow it to work in your favor.

Here are the topics that Pinterest Predicts will continue to be popular and grow in 2022 for celebrations and events:

Pinterest Predicts - what to pin for celebrations and event niches in 2022.


Altbashes: Parties for lifes undercelebrated moments

RSVP to a new reason to celebrate. In 2022, Millennials, Gen X and Boomers will embrace celebrations that mark fresh milestones and open new chapters. Empty nest? Party. Adoption went through? Party. Bad breakup? Here’s a cake.

> Adoption party theme +30%
> Divorce party ideas +55%
> Adopt a pet birthday party ideas +85%
> Breakup cake +2x
> Empty nest photoshoot +40%

Celestial celebrations: These parties are out of this world

Here comes the sun. And the moon. And the stars. From sunshinethemed baby showers to cloud nine birthday parties, Millennials will throw some totally cosmic parties this year.

> Sunshine baby shower theme +110%
> Sun themed birthday party +3x
> Star themed party +140%
> Moon party decorations +140%
> Moon wedding dress +180%

PLEASE NOTE: After working with a few wedding planners, celebration accounts, and party-planners, I’ve discovered that unique party ideas (coca-cola themed weddings, Legend of Zelda birthday parties, etc) perform well on Pinterest and can develop more traffic to your website than standard celebration ideas.

What’s Next?

Not sure how to make celebration and event trends work for you this year? Connect with The Comma Mama Co. and for a personalized Pinterest Audit or completely hand-off your Pinterest marketing for an easy Pinterest account growth and set-up!

Reach out to me through our contact form and let’s talk Pinterest! Fill out the form here.

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Mom of three, lover of all things blogging, and borderline obsessive coffee drinker — I also just happen to love making complicated things simple and accessible, especially when it comes to SEO. The blog is a collection of what I've learned from years of testing, trial and error, and working with amazing clients with impactful businesses (just like yours). Blogging and SEO doesn't have to be boring — and it definitely doesn't need to be difficult.  

Mckayla