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Pinterest Predicts Beauty: What to Pin in 2022

Beauty Pinterest Trends - What to Pin for Beauty Niche Blogs and Businesses in 2022

December 28, 2021




I have a love for words and a knack for SEO – and as a mama, I know just how challenging it can be to run a business while raising a family. This blog is just one of the many resources you’ll find here that’ll help you boost your online visibility without sacrificing your sanity.
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Are you a blog or business in the beauty niche? Pinterest has developed the Pinterest Predicts for 2022 and beauty is getting high-traffic high-quality searches that you need to start considering when planning your content for this year. Here are the topics that Pinterest Predicts will continue to be popular and grow in 2022:

What to Pin on Pinterest based on Pinterest Predicts for Beauty in 2022

Be jeweled: Beyond the basic earring

Bring the bling… to everything. Gen Z is driving a trend toward accessories that go way beyond the basic earring, cuff or layered necklace. They’re getting creative and accessorizing the whole body, from tooth gems to crystal eye embellishments.

> Tooth gem +85%
> Ear curation +3x
> Dermal piercing unique +145%
> Pedicure with rhinestones +150%
> Crystal eye makeup +110%

Nailscapes: An escape is at your fingertips

Stargazing just got a little easier. This year, people will paint landscapestyle designs on their digits. Geode, desert and constellation-inspired nail art are all trending up, especially among Millennial searchers.

> Galaxy nail art +115%
> Aurora nails +4x
> Ocean nails acrylic +5x
> Desert nails +105%
> Geode nail art +2x

Rebel Cuts: The pandemic breakup hair is real, people

Soft layers and timid trims, be gone. In 2022, hard-to-miss hair—from mullets to octopus hair to bob cut wigs—will be the most-requested styles by Gen Z.

> Bob cut wigs +3x
> Octopus haircut +2x
> Shaved head dye designs +12x
> Short hair mohawk +2x
> Mullet hairstyle +190%

Puff love: Space buns? Hair for it.

In 2022, people will celebrate their natural texture with big hair styling techniques. Gen Z-driven space buns
and high-puff hairstyles will continue to spike as people find new beauty inspo with Pinterest’s hair pattern search feature.

> High puff hairstyles +165%
> Space buns natural hair +100%
> Two puffs natural hair hairstyles +65%
> Short natural hair styles +185%
> Natural hair bun styles +160%

What’s Next?

Not sure where to go from here? Have a Pinterest planning sesh or completely hand-off your Pinterest marketing to experience the growth you want in 2022 without the struggle of guessing and testing content and strategy that “might” work.

Reach out to me through our contact form and let’s talk Pinterest! Fill out the form here.

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Mom of three, lover of all things blogging, and borderline obsessive coffee drinker — I also just happen to love making complicated things simple and accessible, especially when it comes to SEO. The blog is a collection of what I've learned from years of testing, trial and error, and working with amazing clients with impactful businesses (just like yours). Blogging and SEO doesn't have to be boring — and it definitely doesn't need to be difficult.