[PINTEREST TRENDS FOR BEAUTY CONTENT IN 2022]
Are you a blog or business in the beauty niche? Pinterest has developed the Pinterest Predicts for 2022 and beauty is getting high-traffic high-quality searches that you need to start considering when planning your content for this year. Here are the topics that Pinterest Predicts will continue to be popular and grow in 2022:
Be jeweled: Beyond the basic earring
Bring the bling… to everything. Gen Z is driving a trend toward accessories that go way beyond the basic earring, cuff or layered necklace. They’re getting creative and accessorizing the whole body, from tooth gems to crystal eye embellishments.
> Tooth gem +85%
> Ear curation +3x
> Dermal piercing unique +145%
> Pedicure with rhinestones +150%
> Crystal eye makeup +110%
Nailscapes: An escape is at your fingertips
Stargazing just got a little easier. This year, people will paint landscapestyle designs on their digits. Geode, desert and constellation-inspired nail art are all trending up, especially among Millennial searchers.
> Galaxy nail art +115%
> Aurora nails +4x
> Ocean nails acrylic +5x
> Desert nails +105%
> Geode nail art +2x
Rebel Cuts: The pandemic breakup hair is real, people
Soft layers and timid trims, be gone. In 2022, hard-to-miss hair—from mullets to octopus hair to bob cut wigs—will be the most-requested styles by Gen Z.
> Bob cut wigs +3x
> Octopus haircut +2x
> Shaved head dye designs +12x
> Short hair mohawk +2x
> Mullet hairstyle +190%
Puff love: Space buns? Hair for it.
In 2022, people will celebrate their natural texture with big hair styling techniques. Gen Z-driven space buns
and high-puff hairstyles will continue to spike as people find new beauty inspo with Pinterest’s hair pattern search feature.
> High puff hairstyles +165%
> Space buns natural hair +100%
> Two puffs natural hair hairstyles +65%
> Short natural hair styles +185%
> Natural hair bun styles +160%
What’s Next?
Not sure where to go from here? Have a Pinterest planning sesh or completely hand-off your Pinterest marketing to experience the growth you want in 2022 without the struggle of guessing and testing content and strategy that “might” work.
Reach out to me through our contact form and let’s talk Pinterest! Fill out the form here.
