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The very first step of marketing your business on Pinterest is establishing a Pinterest Business Account. While a standard personal account might be perfect for saving your holiday gift ideas or your next DIY project, a Pinterest Business Account is designed to allow you to track your performance analytics, run ads, and claim your website (and your content).
Plus, a Pinterest Business Account is FREE. And, if you accidentally started with a personal account, you can easily swap your personal account to a business account in your account settings.
Choosing to start a business account on Pinterest for marketing is one of those things you don’t realize you’re missing out on until you join – and it’ll make the world of a difference in how well your marketing strategy does on the platform. Just like Instagram or Tiktok, ensuring you’re credited for your content and tracking your audiences’ preferences will lead to higher engagement rates and conversion to clients.
Creating a Pinterest Business Account is actually pretty simple and requires minimal information on your part – although I do recommend having a header image and profile image ready. Once you’re on the Pinterest webpage, you’re going to follow the instructions below:
Once your business account is created, head into your settings and claim your accounts (such as your website) by clicking on “claimed accounts” and following the instructions provided by Pinterest based on your website host/provider. You can head directly to their instruction page here.
Since you’re probably still wondering if a business account on Pinterest is worth it, let’s go over the main reasons it’s recommended if you’re planning on taking your Pinterest marketing seriously:
Pinterest Trends is probably one of the top tools for Pinterest strategists and marketers. Available to those with a Pinterest business account, Pinterest trends show popular searches by volume and time frame throughout the year. You can use this information to find when and what you want to pin for the best results.
Did you know that Pinterest is no longer a platform for just pinning? You can now create conversations by directly messaging your followers and other Pinterest users can comment directly on your pins, allowing you to use the same type of community building as other social media platforms. Users will also have the ability to “react” to your content, showing you exactly what your target audience enjoys – and doesn’t.
Pinning on Pinterest is free and the potential for organic marketing is massive – but you also have the opportunity to run Paid ads with your Pinterest Business Account. Pinterest has a top-notch easy-to-use ads dashboard that is perfect for both new business owners and experienced business owners to begin running ads on their platform.
Beyond simple performance analytics like website visits/link clicks, impressions, saves, engagements, and all that other good stuff, Pinterest gives insight analytics on your specific pin and board analytics along with demographics and interests. With the ability to track what your audience prefers and who your audience is, you’ll spend less time on trial and error and more on getting real results. one pinning your content!
In the past, Pinterest business accounts would allow you to claim your Instagram, Etsy, Shopify, and website – now you’re down to your website, Shopify, and your subdomains! This is a perfect opportunity for tracking your content and claiming content that links to your website – giving you an even better idea of what your audience likes. Your analytics will track the performance of pins that you didn’t even create, but visitors to your website did (at least that’s linked to your domains).
Ready to start marketing your business on Pinterest? Connect with The Comma Mama Co. team today!