5+ Reasons Not to Blog for Your Business (Even if You Think it’s a Great Idea)

Blogging is a marketing avenue that most business owners consider at one point or another—and honestly, for good reason. Blogs are known for getting businesses on Google, showcasing client work and your expertise, and working hard in your sales (and awareness) funnel.

Essentially, the benefits of blogging for your business are attractive to say in the least. But, blogging itself isn’t all it’s shaped up to be—which is why you’re here.

There are millions of reason to blog for your business, but there are just as many reasons NOT to blog for your business, even when it sounds like the best idea you’ve ever had.

And coming from someone who does this everyday, I’m sharing everything you need to know about blogging and if it’s a good idea—or not—for your business:

Is Blogging Dead? Addressing the Elephant in The Online Space

Blogging is NOT dead. Blogging is changing, and will continue to change as SEO changes, as people change, and as the online space changes. But blogging as a whole is not dead (not even close).

The rumor started when online businesses and giants started losing rankings for their old blogs and weren’t improving their rankings for new blogs—they also were losing readers on site. This change in behavior led them to assume that blogging was no longer an avenue for marketing for their business, and was dead.

But those companies are the same ones who were sticking to the same copy-paste blogging strategy and content they’ve been using for the last 10 years, which doesn’t account for the core updates and changes to search that’s happened in the meantime.

They’re also the companies who quickly ditched their blogging strategy in favor of outsourcing it (and the writing) to AI.

If there is one type of blogging I firmly believe is dead, it’s AI blogging. With updates to search prioritizing unique, original content and human-based expertise, AI blog posts aren’t able to compete in search, and therefore are dead (or should be).

Is Starting a Blog Worth It? 5+ Reasons Not to Blog for Your Business

Whether you’re worried it’s “too late to start a blog” or if “blogging is actually worth it,” here are the reasons you shouldn’t start a blog and why they matter for your online business:

Blogging is Time Consuming

At least, it is if you want to see any results. In fact, the average time it takes to pull together a blog post is 3+ hours—which isn’t exactly for the faint of heart.

Between researching keywords, planning your blog content, writing your blog post, and hitting publish, you’re spending a lot of time on ONE piece of content.

BUT, people still commit to it because of how long they exist online. The average blog post ranks for 2+ years (which is a nice trade-off for 3-ish hours of work). Plus, you can reduce the time spent on your post by getting help from resources, like blog post templates and planning guides.

Pssstt…this is actually less time than it takes (on average) to film a YouTube video. But you can read my full YouTube vs. blogging breakdown here.

You’re a Beginner Business Owner

Or you’re a business owner still figuring things out. Blogging creates a piece of content that lasts a very long time—and if you’re still figuring things out (like your offer, audience, or who you are), starting a blog right now will just lead to a lot of clean-up down the road.

This doesn’t mean you have to have professional branding or anything like that, it’s more of knowing what you want to be known for and committing to it.

Not Everyone is Going to Read It

You’ll have even fewer readers in the beginning—and some of your audience will never read your blog posts. Now, to be fair, there’s not ONE platform that everyone is going to consume, everyone has their own preferences and some may never need to read a blog post to buy from you.

But there is a chance that your post won’t rank or only a handful of people will read it, and that’s just a part of the risk you take with writing a blog.

**I’m slightly biased here, I’m a firm believer that it’s not in the quantity but in the quality of the reader. Even if you have 2 people read your blog post in a month (or a year), if those two people buy from you, it’s worth it!

You Don’t Know Who You’re Writing for

This kind of ties into being a beginner business owner or a new business owner, but if you’re rebranding or updating your business—this applies to you, too. If you don’t know who you’re writing for (or who you want to read your blog posts), no one will read it.

And if they do, they won’t convert (because you’re not actually speaking to them!!).

They’re Not a Replacement for a Sales Page

Blogging does make money and it IS a part of your sales funnel, but it’s not a sales page. If your audience isn’t converting right now—blogging isn’t going to be the solution you’re looking for.

Look at your website as a whole before you start blogging. Look at your sales pages, your copy, your user-experience…make sure the traffic that’s already on your site is behaving in a way that benefits your business.

If your current traffic isn’t converting, try updating your copy, design, or messaging before investing time or money into blogging.

It Doesn’t Help Your SEO Unless Your Site is Optimized, Too

Just as your posts can only convert as well as your site allows it to, your blog posts can only help your SEO if your website is optimized, too. Blogging can help some. You can work hard (and sometimes get lucky) to have your posts show up in search, but your website will constantly be holding them back if it’s not optimized!!

An optimized site means you’ve created a core strategy, implemented it, and your website is in general good health! AKA, if your posts do good, Google (and other search engines) will know where to place your website—and vice versa.

You Don’t Want to

This is a perfectly acceptable reason to not start a blog. If you don’t want to blog, don’t. And if you’re still looking for a long-form SEO driven platform to show up on? Try YouTube!

Don’t want to blog yourself, but want the benefits? Outsource it! Blogging is one of the few content types you can outsource easily because Google doesn’t care what time your post goes live (and a good blog writer—like me—can nail down your voice and pull all your ideas together for you).

To Blog or Not to Blog—What’s Next for Your Business?

Whether this post made it official and you’re determined that blogging isn’t for you (or at least isn’t for you right now) or you’ve changed your mind and think it’s a great time to start, please move forward with a strategy.

Blogging can be so so supportive when done correctly, for both your lifestyle and your goals—but it can also end up with you ranking in all the wrong places for all the wrong people.

Want to test it out? Use the SEO Blog Post Checklist (it’s free!!) to get a step-by-step on what to include! → Get yours here!