Back Pocket SEO
Stop second-guessing SEO and get the done-with-you SEO support that helps you get seen and searched on your own time.
Join Now | $141/Quarter
Imagine what it'd be like to
Check your analytics and See steady traffic, steady leads, and a site that's quietly working for you while you focus on the clients in front of you.
Google rolling out an update and not spiraling about it.
Hit publish on a new page and actually knowing it's set up to get found
That's what Back Pocket SEO gives you.
Back Pocket SEO is for you if…
You want to DIY your SEO, but not alone, and not from scratch.
You've got a website and you want it pulling leads from Google without constant fussing.
You publish new pages or blogs and always second-guess whether you optimized them right.
You've Googled your way through enough conflicting SEO advice to last a lifetime.
You want SEO people on standby, without paying retainer prices.
You like knowing your site is being checked on regularly so nothing quietly breaks in the background.
Back Pocket SEO
Modules to optimize your site in 6 weeks
a growing seo Resource Library
metrics reviews & ongoing Support
What's inside of
Sounds good. I'm ready
What you walk away with: a crystal-clear picture of who Google should be sending to your site, and the setup info we need to support you going forward.
Module 1
Pre-Work
Before you touch a single meta description, you need to know who you're writing for and where your site actually lives. We'll map out your audience, your offers, and whether they're DIY, done-for-you, or done-with-you services. You'll also nail down the technical basics (platform, domain host, and a few other details Google cares about). Submit your onboarding form at the end of the week to move forward.
What you walk away with: the SEO vocabulary and tracking setup that makes every other module click into place.
Module 2
SEO 101
The terms, basics, and essentials every business owner should know before touching their page copy.
What you walk away with: a full picture of your site's SEO health, a priority list of what to fix, and resources paired to every single flagged issue. Plus, we run this audit for you every quarter, so you can track new errors vs. old ones and watch your site get stronger over time.
Module 3
Site Health and Auditing
We'll give you an audit to show you what's working and what needs your attention. Your audit dashboard uses green checks, red alerts, and yellow "nice-to-have" flags, so you always know where to focus first. Hit "this issue is addressed" once you've handled it, and it'll stop haunting your dashboard.
What you walk away with: a keyword strategy and metadata set we've reviewed and approved, ready to go live.
Module 4
Keyword Research & Metadata
The part everyone either overthinks or skips entirely. We'll walk you through the keywords your site is already ranking for, then teach you how to research new ones.
Back Pocket SEO
SEO Review & Optimization
- Unlimited 48-72 hour turnaround on all SEO Support tickets
- Choose from getting DIY resources that tell you exactly what to do (and how to do it) or membership-exclusive rates to get it done-for-you
- Access to an SEO when you need support
Ongoing Support & Community
- Private community with other graduates from programs and past SEO clients
- Quick access help when you need it between Q&As
- Monthly strategy and performance reviews to keep you on track, provide analytics insight, and help you understand your numbers (and what to do with them).
Calls & personal metrics insights
- Monthly live Q&A calls to get real-time feedback and advice on your content, strategy, and more
- Monthly "themes" teaching you the how tos of ranking on Google, ChatGPT, and more.
- Progress tracking and wins celebration
You Only Pay : $141/Quarter
For the first 10 members
Sign me up!
* 7 out of 10 spots left!
Ready to keep the support going?
Join us below:
SEO Resource Library
- The Beginner's Guide to UTMs
- Connecting ThriveCart Products to Google Analytics
- Product Description Guide
- Schema Markup DIY Guide
- How to Submit Your Site Map and Set Up Bing Webmaster Tools
- How to Set Up Contact Form Events in Google Analytics
- Navigating Key Events and Metrics in Google Analytics
- Plus internal linking, meta descriptions, image SEO, keyword placement, Google Business Profile setup, and more
Built from the real questions and SEO snags business owners have brought to us over the past few months.
New resources are added as new questions come in, so the library keeps growing with you.
I'm a certified SEO strategist and Showit design partner, and I run Âme Creatives. My whole thing is combining SEO and web design because getting traffic is only half the battle. A site that doesn't convert is quietly costing you leads. I find what business owners are too close to see: the broken forms, the buried pages, the conversion gaps other SEO folks miss. Inside Back Pocket SEO, I bring the strategy, the audits, and the "what to actually do next."
Hey, I'm Kelli
Meet Your Two SEO People
I'm an SEO strategist and blog content writer, and I help small business owners grow their brand, get seen, and become a little more social-media optional so they can spend their time where it matters most. Inside Back Pocket SEO, I bring the content side: keyword research, blog strategy, and making sure your pages read as beautifully to humans as they do to Google.
Hey, I'm McKayla
Go from…
Right now
Publishing a new page and crossing your fingers
Inside Back Pocket SEO
Knowing how to optimize it before it goes live
Asking an SEO expert who knows your site
Googling questions and getting 12 conflicting answers
Getting a quarterly audit with fixes already mapped out
Submitting your metrics and getting clear next steps back
Having a system you can come back to every quarter
Wondering if your site is still performing
Staring at Google Analytics feeling lost
Feeling like SEO is something you'll "get to one day"
Still undecided?
Maybe these Qs and As will clear things up.
Do I need to know SEO already?
No. The foundational curriculum starts from the beginning and builds from there. If you've been through an audit or Starter Kit before, it'll reinforce everything you already know and give you a repeatable process for every new page.
What if I want something done for me instead of DIY-ing it?
You can pull the DIY resource and do it yourself, or tap into member-exclusive rates to have us do it for you. Your call, every time.
How is this different from a full audit or SEO retainer?
An audit is a one-time review. A retainer is hands-on, done-for-you work every month. Back Pocket SEO is done-with-you: you get the curriculum, the resources, quarterly audits, monthly Q&A calls, community support, and ongoing support tickets, but you're doing the implementation yourself (with the exact how-tos and two strategists guiding you). It's the option for business owners who want expert SEO support without a full-service price tag.
When do the quarterly audits happen?
At the start of each quarter (January, April, July, October). You'll get the audit report and fix-it resources in your personal dashboard.
Does this cover AI, AISEO, or GEO?
Yes! The Back Pocket SEO covers the foundations that will get you seen on search engines AND in AI generative search.
