Case Study: 88% Increase in Ranking Keywords in 3 Months

February 23, 2022

In December of 2021, I began working with the premier accounting and advisory firm, ModVenturesLLC. Instead of my popular Pinterest work, she invested in our SEO blogging services choosing four search-engine-optimized blog posts per month to continue for three months. For my blogging packages, I always require at least a three-month contract and recommend four blog posts per month – although I do offer packages for two, four, and eight. 

ModVenturesLLC really wanted to focus on increasing their organic traffic, growing their online presence, and marketing their offers – all of which we did over the course of our contract. Here’s a little insight into their performance:

Accounting and Advisory firm SEO rankings and performance summary from the past three months.

What Was The Process Behind Blogging?

When we work together with blogging, we have two options: 

  1. You generate content ideas and I target keywords based off of them.
  2. I generate content ideas and target long-tail keywords to improve ranking.

Both options are good, but when I’m allowed to generate content myself, clients typically experience greater growth via SEO. ModVenturesLLC chose to allow me to create content ideas for them, giving me the opportunity to choose keywords that would be easy to rank, generate search traffic, and be low-competition. 

After determining the method by which content is chosen, I create a shared content calendar to track our ideas and the progress of each post when writing and publishing. In regards to this particular client, I worked with both their marketing manager and their website developer for content recommendations and uploading.

The Results

ModVenturesLLC premier Accounting and Advisory Firm experienced an 88% growth in the amount of ranking keywords they had in Google search. Additionally, half of their ranking posts consisted of blog posts written by The Comma Mama Co. All of these keywords were relevant to their services and continue to rank higher as time progresses. All of these keywords were among the top 50 search results, with the lowest ranking keyword being #47 and the highest ranking keyword being #13. 

Is this a typical result? Sometimes. SEO is typically a long-term marketing strategy and begins generating results anywhere from three to nine months after content has been published. Depending on the reputation of the website, the keywords, and the search traffic, and your niche – when working with a professional SEO content writer, they’ll typically handle this portion for you, as well as writing out the content to ensure best results – like I did here for ModVentures LLC.

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  3. […] performance and keyword rankings for their first three months – which you can read in their case study here – we’re going to look at their current placement, rankings, and the fact that […]

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