A Guide to SEO for HSP and Neurodivergent Entrepreneurs

One of the themes for 2025 is to “do more with less,” aka stop being a content creation gremlin, step away from your computer occasionally, and find strategies that work for YOU.

As a fellow entrepreneur with ADHD (I love to say we’re neuro-spicy), it only makes sense to share some of the ways you can embrace this theme through SEO and blogging (my specialties).

Pssst… this oh-so-good information was pulled from my guest episode “Content SEO Strategies for HSP + Neurodivergent Entrepreneurs” on Kim Kimball’s podcast Sensitive. which you can love and listen to here.

What is SEO + Why It’s an Amazing Marketing Tool for the Highly Sensitive

SEO stands for search engine optimization, which is where you optimize your website and your content for search engines like Google, Bing, and even ChatGPT. 

SEO works (and we love it) because your people can head to Google (or whatever search engine they prefer), ask a question, or search for whatever they need, and YOU can show up as their solution.

Highly sensitive entrepreneurs and neurodivergent business owners can appreciate SEO because it’s not temporary. It doesn’t require showing up on stories or creating on a low-energy day. You can fit it into your schedule and not worry about your views dropping or leads not converting.

SEO continues to allow you and your offers to show up when people need you (at least, when done right), whether it’s your best or worst day.

Diversifying Your Client Acquisition and Avoiding Social Media Overwhelm

As a highly sensitive entrepreneur, social media isn’t just intimidating as a task on your to-do list—it can be overwhelming in nearly every aspect. The pressure to perform, the constant need to engage and interact, the demand to show up—all of it is additional pressure on you, and it’s overwhelming.

But so is losing a primary method of connecting with and booking clients. If social media is where you’re booking clients right now, it’s not something you can part with overnight. SEO is the start of diversifying your client acquisition. 

It takes time to work—in fact, SEO can take anywhere from 4-12 months to start showing growth, which is why it’s so important to start before you need it.

Also, the people who need you and your offers aren’t limited to social media users—what it they’re anti-social-media? What if they don’t like it or care for it? Does that mean they don’t need your services or offers? Nope.

SEO Tips for HSP and Neurodivergent Entrepreneurs

Now that you know the what and the why, it’s time to cover some of the “how.” Even though SEO is a low-effort, low-energy marketing strategy, you still have a few steps (or things) to do to get the best results and see the ROI of your time and money (and get all the benefits mentioned above).

That being said, here are some of my favorite ways to use SEO to grow as a neurodivergent entrepreneur:

#1. Focusing on an SEO Foundation

Blogging sounds fun, but your blog won’t grow if you don’t improve your SEO foundation. Optimize your core pages (home, about, contact, services) before you start blogging to make sure search engines know who you are and what you do.

I talk about this more in my free SEO checklist, which you can download here.

#2. Create a Consistent Content Strategy

I love blogging as an ADHD entrepreneur; I get to work on it in bits and pieces or do it all at once—there’s no pressure to publish daily or even weekly. Make sure you’re picking the right keywords and structuring your content correctly (it’s important).

#3. Repurpose Your Content

All the content you’re creating on social media, YouTube, or your podcast can be repurposed (with strategy) into blog posts that can help you show up in searches.

My personal favorite is turning your podcast episodes into blog posts—likely because I have my own podcast, and I’m teaching other podcasters to do the same in my upcoming group program, TCM’s Pod to Blog.

#4. Build Your Backlinks

Don’t have time or energy to commit to content, even the repurposed version? No worries. Instead, focus on building your backlinks. Backlinks help improve your off-page SEO and can be done in your own time. 

This could look like pinning on Pinterest to improve your SEO, being a guest on a podcast, guest posting a blog on someone else’s website, or signing up to be featured in a directory.

How to Grow Using SEO Without Maxing Out Your Capacity

The most time-consuming part of SEO is the learning and the optimization of your website, but you don’t have to do everything at once. You can do 15 minutes here and there updating your pages for your keyword strategy or fixing broken links—every little bit helps.

As for your content and backlinking, do what you can when you can. Is your summer filled with perfect opportunities to write or repurpose? Spend that time working on your content strategy. Is fall busy and better for backlink building? Pause your content and focus on your backlinks.

Don’t feel like doing any of it? Outsource it to an SEO like me! Get all the benefits without the time commitment and overwhelm of doing it yourself. Learn more about how I can support your SEO growth here.

Want to watch the full interview? This is for you!