Get more out of your podcast without giving more of yourself in the process.
THE ULTIMATE “WORK SMARTER NOT HARDER” PODCAST TO BLOG PROGRAM
You’re already creating high-quality content that energizes both you and your listeners – it’s time to simplify the process of repurposing it into blog posts that convert, so you can get better results from your show without wasting your time and energy.
When it comes to your podcast (and everything, really) – you don’t need another person “should-ing” on you.
Because even if you already know you *should* blog your episodes if you’re already recording them, it def doesn’t make you actually want to – or the process of doing it any easier.
Buttttt not only are you sick of cookie-cutter podcast advice, you’re also sick of:
- Feeling like you’re juggling glass balls when it comes to marketing your business (Podcast! SEO! Socials! Emails!)
- Posting your transcripts to your blog, and feeling your stomach sink as all that time spent doing it yields zero results.
- Watching other podcasters grow their businesses, not just their listeners - and wondering how the hell they’re doing it all.
- Watching your downloads soar while your revenue stays unchanged (whatever happened to podcasts bringing in money?!)
B
HERE’S THE THING:
The podcasters seeing the most results out of their show are the ones who are also repurposing their episodes as blog posts.
(AND BOOSTING THEIR WEBSITE TRAFFIC AND LISTENER COUNT IN THE PROCESS)
Specifically, they’re the ones who are approaching podcast blog posts with the right systems and strategies in place to create engaging, SEO-focused written content out of the ideas they’re already sharing - so that they can grow their business while preserving their energy.
TRANSCRIPTS ≠ BLOG POSTS
You *could* just post the transcripts, but…
Transcripts aren’t good blog posts, because we don’t read the same way we listen.
But with strategic edits, a sprinkle of SEO, and a foolproof strategy for how to turn a podcast into a blog post people will *actually* find and read?
Suddenly, it’s easy to:
- Expand your reach and connect with a wider audience who might not listen to podcasts.
- Increase your website traffic, helping more people discover your expertise and offers without reinventing the wheel.
- Save time by learning to repurpose podcast episodes, so you can focus on what you love.
- Build your authority across multiple platforms without adding more to your plate.
You don’t need more generic advice from a tech bro – you just need the easiest way to turn your podcast episodes into powerful, searchable content that actually works for you.
Pod to Blog
INTRODUCING tCM's
A guided 12-week podcast to blog program designed to make creating SEO-focused blog posts out of your podcast simple, easy, understandable, and (most importantly) something you’ll actually do.
It’s time to preserve your most important asset – yourself – by repurposing with purpose, so you can get the most out of the content you’ve already created.
One Payment Of
$1997
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four Payments Of
$499
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"The most positive change is that this has been taken off my plate and I've felt like I don't need to be on IG! I chose to work with Mckayla because she knows her stuff. She knows SEO inside and out and she truly cares about what she does and goes DEEP into the analytics. Since working with her, I've had two people tell me they found me from Google and both of those people signed with me as clients! I really needed someone who knew how to just take over and that is exactly what Mckayla did!!!"
pamela krista, podcast manager
“Working with McKayla has allowed me the mental spaciousness and freedom to think creatively in my business again. Before I started working with McKayla, trying to think of content for my blog felt very forced, and I felt like the things I wanted to share on my blog "didn't make sense," but McKayla was able to take my long-term goals and break them down into an attainable roadmap and offered blog post ideas that were so aligned with my overall vision!”
maliquea starnes, business advisor
"I'm blown away with her ability to create phenomenal content for my blog that reflects my brand and personality. She never fails to amaze me and my team. She's quick, efficient, and really knows what she's doing. I've had a bad mix of individuals help me with my blog posts, and she has exceeded my expectations and has taken the load off of my place. If you're on the fence, don't be! You'll wish you had worked with her sooner! Keep up the good work, Mckayla!”
alyssa lang, bookkeeper
EVERYTHING YOU GET WHEN YOU JOIN
Pod To Blog
Video Tutorials & Content
You’ll get lifetime access to the curriculum, including: turning podcast episodes into blog posts, optimizing them for SEO, and systemizing it all to keep it actually doable.
12 Weekly Content Calls
Each week, I’ll host a live content call where you can ask questions, get feedback, and cowork with support. The vibes are warm, welcoming, and always on point.
Community & Accountability
During Pod to Blog, you’ll also have access to a community Slack channel where you can get feedback, test ideas, and learn with (and from) other podcasters.
Most podcast and blogging resources only solve half the problem.
ANOTHER PODCAST RESOURCE LIBRARY? BORINGGG 🥱
TCM's Pod to Blog is the only program designed to help podcasters turn episodes into strategic, traffic-driving blog posts.
Because when you’ve already created incredible podcast content, the last thing you need is to reinvent the wheel.
You just need a good-ass system that works for both.
enroll now
POD TO BLOG CURRICULUM
WHAT YOU’LL LEARN IN TCM'S
Each module of Pod to Blog is designed to help you repurpose podcast episodes quickly, effectively, and without getting spooked in the process. 👻 Along with lifetime access to the prerecorded content below, you’ll also receive twelve (12) weeks of live content calls and a community chat for support.
Module 1
We’ll Cover:
- Defining and refining your podcast and blog audiences, so you can repurpose topics and content between the two without ever missing the mark
- How to set up website analytics (if you haven’t already!) so you can keep tabs on your content, what makes the Google bots happiest, and how your traffic grows over time
- How to choose your first three published episodes to turn into blog posts
Getting Organized & Clearing The Chaos
Weeks 1 & 2
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Module 2
We’ll Cover:
- Figuring out how to best present each piece of content - and whether it’s meant for show notes, a full-on blog post, or a shorter blurb.
- Creating a plan for your first pod-to-blog content and transcripts
To Blog Or To Blurb
Week 3
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Module 3
We’ll Cover:
- WTF a keyword even is (and why you need them)
- How to research keyword options for each episode/topic
- Choosing the right keyword to get your podcast blog post found on Google
How To Make Friends With Google
Week 4
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Module 4
We’ll Cover:
- How to outline, organize, optimize, and edit your blog post content
- How to actually write your first three posts and make sure they satisfy the Google bot
Let’s Get Blogging
Week 5-7
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Module 5
- How to handle all the SEO details before publishing a blog post (like SEO titles/descriptions and optimizing images for your post)
- How to embed your podcast episodes into your blog posts, so people can listen right then and there
Hitting “Publish” Like A Pro
Week 8
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Module 6
We’ll Cover:
- How to evaluate your time, energy, and resources to create a realistic content plan
- Setting content goals for the upcoming quarter (and how to adjust as you go!)
- Using the content calendar template to plan your next 3 months of pod-to-blog repurposing
- Tips for balancing writing, publishing, and promoting without overcommitting
Content Planning ForYour Capacity
Week 9-10
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Module 7
We’ll Cover:
- How to set up and navigate Google Search Console (even if you’ve never used it before!)
- What metrics to track: impressions, clicks, search queries, and more
- How to analyze trends and understand whether your content is on the right track
- Using your results to refine future content strategies and optimize your blog posts over time
Tracking (And Celebrating) Results
Week 11-12
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By the end of Pod to Blog, you’ll not only have a clear system for turning episodes into traffic-driving blogs, but an SEO-focused content plan you can use on repeat for years to come.
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"I had the freedom to think creatively in my business again"
“Working with McKayla has allowed me the mental spaciousness and freedom to think creatively in my business again. Before I started working with McKayla, trying to think of content for my blog felt very forced, and I felt like the things I wanted to share on my blog "didn't make sense," but McKayla was able to take my long-term goals and break them down into an attainable roadmap and offered blog post ideas that were so aligned with my overall vision!”
Maliquea
"The best part of my experience with Mckayla was how easy and simple everything is."
"Working with McKayla is the best! She's so kind, understanding, and receptive. I never feel like I have to micro-manage her and I fully trust that she's getting everything done and done well! Together, Mckayla and I were finally able to start my blog and commit to consistent high-quality content! If you’re on the hunt for a blog content writer, Mckayla is your person! She spends so much time looking through your previous content, pulling out golden nuggets, and writing blog posts that sound exactly like you."
Kaili
Pod To Blog Is Exactly What You’ve Been Looking For If You:
- Have a podcast and know that blogging episodes would earn you more website traffic and listeners - you just don’t know exactly how to turn a podcast into a blog post
- Know your episodes are fudging amazing… but you also know that you’re limiting your own content by only showing up through one avenue
- Want to increase your reach and community, but don’t have the bandwidth to do anything beyond your show
enroll now
Hey, hi, hello! I’m Mckayla - and I want to help you maximize your podcast content without sacrificing your well-being.
MEET YOUR NEW FAVORITE CONTENT CHAMELEON
I know WTF I’m doing – and I’m gonna make sure you do, too.
Blogging and SEO are my bread and butter, and I’ve routinely delivered results for clients (and myself!), like helping a podcaster reach page 1 for their service just by repurposing episodes into blog posts.
I created Pod to Blog to help you preserve your energy by turning your audio content into powerful, traffic-driving podcast blog posts. This program is designed to simplify the process, so you can repurpose your episodes without feeling overwhelmed - and still have time for everything else in your life.
It’s not just about getting found online - it’s about giving yourself the margin you need to keep your business growing without burning yourself out.
So you can have less:
- Guesswork & stress-work
- Wasted time on lackluster results
- Figuring it the f*ck out on your own
- Big scaries & overwhelm
And of course, more:
- Fun with your show
- Website traffic
- Client conversions from show content
- Time to focus on what you do best
First 3 months
Latest 3 months
Welcome to the most finishable program you’ve ever joined.
Because you don’t need another self-paced course collecting digital dust in your bookmarks bar.
By mixing in easy tutorials with hands-on support and live calls, you’ll finally have the tools - and accountability! - to simplify the podcast to blog process, see results, and do it all without stressing, in just 12 weeks.
enroll now
When your podcast is the main way people find you, you’re probably… not getting found.
- Limited to your content being consumed by only people with the ability and time to listen to episodes (no matter how great they are)
- At the mercy of socials + apps to find new listeners and grow your show
- Probably spending wayyy too much time figuring out unique content ideas for social media, instead of flexing your strengths and learning how to strategically repurpose episodes
You’re also…
At least, not at the rate you want - and maybe not even by the people you want. 😬
- Seeing even better results from each episode, which snowballs into feeling energized around podcast content, better episodes, better blog posts, more traffic, more sales - need I go on?
- Not only gaining listeners, but readers, subscribers, and clients by building out your website with strategic content that ranks on Google.
- Saving time on it all with simple podcast to blog systems that make it easy to reuse content without wasting time.
But when you use that same great podcast content to get found on Google? Suddenly, you’re…
Frequently Asked Questions
Is this a good investment for me if I haven’t started my podcast yet?
Pod to Blog is specifically designed to help you turn existing podcast episodes into blog posts. If you’re just starting your podcast, I recommend getting at least three episodes recorded (or planned) by the time the program starts (aka April 22nd)! Yes there are exceptions and if you're curious what they are just shoot me a DM ;)
What can I expect once I enroll in Pod to Blog?
After checking out, you’ll get some emails from me with instructions for logging into the course, joining our Slack channel, and adding our Content Calls to your calendar. From there, your job is just to introduce yourself in the community and sit tight until we start!
What will content calls be like?
Content calls provide face-to-face support and coverage of that week's curriculum, so you can ask questions and get feedback in real time. For “writing weeks,” we’ll cowork while writing our blog posts and you can ask for help/feedback as you go!
Will this course teach me how to write podcast blog episodes?
Not only will you learn how to turn your episodes into blog posts that convert, you’ll learn how to craft the perfect system for your brain to make it easy and effective.
What if my show isn’t active/I haven’t published new episodes in a while?
If you have an archive of old episodes that are still relevant to your audience and want to dust them off - we can do that! But you’ll need more than just one or two (I recommend having a library of at least 12).
It’s time to get smart about how you repurpose podcast episodes, so you can get more listeners, visitors, and sales from the same content your audience already loves.
