Google might be the go-to when you think of SEO, but SEO is everywhere and utilizing it for your podcast repurposing strategy is just * chefs kiss *
WIth the Podcast Repurposing Audit, your strategy is curated following what your audience is actively searching—so you’re not left wondering IF you’ll get seen.
You need a strategy…And a good one, too!
Here’s the TL;DR
How The Podcast Repurposing Audit Works
You pick your top three episodes to repurpose.
These could be ones you loved recording, are super popular in your audience, or ones perfect for an upcoming launch! Anything goes (as long as the episode is YOURS)—heck, pick an episode you’re a guest on, I love a good challenge ;)
You pick your platforms.
I’m not here to tell you where to post—I’m just here to make your posts do more! You can choose up to five different platforms for your repurposing strategy (just know that the more you do, the less you have for each!). Platforms include: Blog, Instagram, YouTube, Pinterest, Threads, & TikTok.
You pick your offers.
Cool news—your podcast episodes don’t have to promote the same thing they did the first time (although that’s still an option). But I’ll ask you to share the offers you want your content strategy to cater to (and which part of your audience is perfect for them).
You pick your time (and date).
This isn’t a face-to-face (screen-to-screen?) audit—but it does work like a behind-the-scenes VIP day. You’ll pick your time slot, so you know exactly WHEN you’ll get your repurposing strategy delivered to you.
And when it’s done & delivered….
You’ll get an Airtable base with your content strategy! Based on research (and your podcast) you’ll have a chunky prompt for content directions, gaps to fill, the piece of your podcast episode that fits perfectly with it, and the keyword you should use (for SEO, of course)—and a video walking you through exactly what to do with it all.
The Audit is Perfect for You if You’re a Podcaster Who…
Loves recording your show, but is burnt out when it comes to creating anything past it.
Has tried to get their podcast to show up on other platforms, but hasn’t quite nailed it down yet.
Wants to do more with their episodes, but doesn’t know what to start
Doesn’t want to just post and hope for the best, but wants more organic visibility across the board.
Knows their show is good (and is exactly what your audience needs) but needs another way to reach them.
How many content ideas do you get?
I hate to say this—but it really depends! It depends on your episodes, your show, and the platforms you want to show up on. On average, clients have received 20-30 SEO-based content ideas.
About The Podcast Repurposing Audit
Can I use old episodes?
Yep! You can use old episodes—like those published before the dinosaurs died. Just remember, it still needs to align with what you do, otherwise I won’t be able to pull much content from it.
How is this ‘SEO’?
There’s a common misconception that SEO is limited to Google and search engines—it’s not. Most modern platforms work off some form of SEO, you just need to know where to utilize it ;)
Does this guarantee ranking?
Nope, but it’s the absolute best place to start. While this provides the strategy and research to repurpose your content and make it searchable, the final job is the execution—which is still up to you!
All that’s left to do is book your podcast repurposing audit, save your date, and wait for your SEO strategy to be delivered to YOU!
Your Show is Good. Now it’s Time to Get More Out of It.
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TCM’s Pod to Blog Program
Never guess what to post on your blog to show up on Google—and other search engines.
Join the 12-week Pod to Blog program teaching you how to turn your podcast episodes into SEO blog posts.
