How to Make Content Creation Easier This Summer

Summer is otw (or already here), which means days are hot, sun is high, travel is a must, and, if you’re a mom like me—your littles are out of school and you’re in between creating the summer of their dreams AND a sense of impending doom for your productivity (me too).

But whether you’re a mom or not, summer is when you’re ready to get out of the house, explore a bit, and really take advantage of this whole “run your own business, set your own hours thing.”

For me, this means clients get my best moments—and my personal business gets my worst.

This USED to mean I’d ditch showing up anywhere (I’m REALLY good at ghosting socials, like REALLY good). But, in the past three years I’ve been a bit more *strategic* in my ghosting of platforms—especially when I have a tendency to ghost ASAP when my littles need me.

AKA I figured out how to make content creation easier during the summer:

Heads up: I use affiliate links for my fave products that I use and trust. If you click and purchase, I may receive a small commission at no extra cost to you.

How to Make Content Creation Easier This Summer (At Least, The Ways That Helped ME The Most)

Okay, I’m calling bullsh*t on MYSELF right now. I loveeee scheduling content, but I’m the worst at staying on top of it. So this won’t be a “100% schedule ahead of time” type guide. Would that work? Probably. Does my ADHD brain work well with that? Not really.

I also have a few people (and programs) supporting me right now. A podcast manager, video editor (along with a program to follow, The Low-Lift Club and it’s literally the best), and a virtual assistant.

Finally, let me make a mini-disclaimer, I don’t want you to burn out this summer. I don’t want your brain to melt. These are tips to make it easier on you, not a checklist of “this is what I HAVE to do to succeed.”

Let’s get into it:

Tip #1: Stop Trying to Show Up Everywhere

Staying active everywhere is tempting, but if you’re half-assing content on 10 platforms, you’re whole-assing content on none. A really good connection, vibe, and “yea that sounds like something I need” from a follow on ONE platform will do more for you than 300 “oh that’s another post.”

I recommend picking 2-3 platforms or channels to focus on (if you’re outsourcing or have a team, you can aim for more). For me, this usually looks like blog, podcast (which usually gets repurposed into a blog post), and Threads.

Which kinda leads me into the next tip…

Tip #2: Repurpose the Crap Out of Your Content

As any of my studensts in Pod to Blog™ will tell you, I’m a hugeeee fudgin’ fan of strategic content repurposing. You’ve already done the hard part (creating it), now you can just shape it to fit wherever you want to post!

This does NOT mean copy/pasting across platforms.

Turn your carousels into emails, emails into podcast episodes, episodes into blog posts, blog posts into text overlay + b-roll + trending audio and BAM you have a cute repurposing workflow.

You might even have content that would be perfect for repurposing already (and if you’re not sure where to start, there’s this cool thing called The Remix from a friend of mine that gives you 100 content ideas based on 10-15 pieces of content for repurposing).

Tip #3: Collaborate, Collaborate, COLLABORATE

Can’t stay consistent on your own platforms (at least, not without a little help)? I garantee you’re not alone. Literally. It’s a struggle. So, collaborate!

Accept a few summer guest posts, become a guest on someone’s podcast (or do a whole podcast tour), do an email swap with your business bestie, sign up to help with a free summit—find something that’s not fully on YOU.

And it’s not just relying on other’s platforms, last summer I hosted a Summer Series on my Podcast (The Blogging and SEO Show) featuring guests like Kaili from Reveal Studio Co, Callie from HoneyComb, etc. and I was able to batch record and pre-schedule the content each month.

Psst…how you show up across the web ALSO helps your SEO and how you show up on search engines (like Google) and answer-engines (like ChatGPT).

Tip #4: Ignore the Need to Be “Perfect”

Y’all, I’m guilty as charged BUT we have to drop the need to show up “perfectly” in our content. Did you know that this blog post is a re-written version of something I published last year? I re-wrote about 90% of it—but it put in the work last summer just fine AND I had something to work off of this year.

It’s the same thing across alllll platforms. Blogs can be updated, videos can be tweaked, podcast episodes re-recorded—and social media posts tend to only last 24-48 hours anyways. Post it and ghost it if the pressure’s on.

Plus, people have changed the way they buy, interact, and trust businesses. They’ll appreciate the more unfiltered approach to showing up (and who knows, it might lead to your next client)(also, yes, I have a really good rec/resource for this, it’s the Sales Survival Guide and it’s a 10/10).

Tip #5: Schedule (When You Can)

I know I said this wasn’t a guide that was gonna just tell you schedule everything to hold down the fort—but scheduling IS a great idea. It’s the execution. Soooo I like to save it for times I know I need it most.

For example, I have a week-long family vacation in the summer. The last thing I wanna worry about doing is publishing ANYTHING—so I schedule some posts for it and usually the week before (and if I have time, the week after).

I don’t worry about scheduling EVERY platform, but I do try to schedule my blog post and my Threads (both my top-performing platforms).

How Much You REALLY Have to Show Up (And How to Enjoy a Stress-Less Summer)

TL;DR: Take some steps now to save yourself a lot of stress (and time) later. But don’t stress if you don’t.

You can absolutely disappear for a few months and come back when you’re ready to focus on your business. I’ve done it multiple times while I focused on carrying and raising my babies (to be fair here, this is when I rely on my SEO efforts to bring in clients—and it’s done so consistently across the years, so YAY there).

Rather than doing everything, focus on your most important or enjoyable platforms. When you enjoy the content you’re creating—so will your audience.

Annnnd maybe I’m biased (I am), but if you want to stress-less during the summer season, holidays, or “don’t feel like” days, SEO is probably what you’re looking for (it is).

It won’t help you right now (that’s not how SEO works, sadly), but by optimizing your website for SEO now, you’ll start seeing results by December (another mildly chaotic holiday season) and be able to step back a bit more comfortably and confidently.

Ready to get started? Book your Mini (or Full) SEO Audit + Optimization and get your website to start puttin’ in the work → Click here to Apply.