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5 Tips for Guest Blogging Every Service Provider Needs to Know

A list of guest blogging tips for service providers that actually work | The Comma Mama Co.

May 8, 2025

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I have a love for words and a knack for SEO – and as a mama, I know just how challenging it can be to run a business while raising a family. This blog is just one of the many resources you’ll find here that’ll help you boost your online visibility without sacrificing your sanity.
Thanks for being here (and I hope you’ll stick around).

Mckayla

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Whether you’re guest blogging for SEO or writing a post for a friend so they can take a blogging break, there are a few things you need to know.

In the grand scheme of things, this guest post benefits you—it builds the backlink, introduces you to a new audience, builds trust with your current audience—but, before you get too excited, it’s important to remember WHO you’re writing for…

And no, it’s not you. It’s their (the website/brand/business’s) audience.

Their audience needs to find your content valuable, helpful, and exactly what they need for this whole “guest blogging thing” to work out.

This is why I’m sharing some of the best tips for guest blogging, which every service provider needs to know before they write a guest blog post!

Guest Blogging Tips for Service Providers: Pitching, Writing, & Hitting Publish

These guest blogging tips will help you create a guest blog post that allows you to rank higher, get your content to perform better, and build that oh-so-good trust Google is always looking for.

If you want to get everything all at once and learn how to pitch, write, and publish a guest blog post without the guesswork, download my FREE Guest Posting Guidebook!

https://youtu.be/x8zhLeKQbuE

How to Make Guest Blogging Work for YOU

Guest blogging isn’t the most popular method of improving your SEO or reaching people as a service provider, but it’s truly underrated.

Not only does it NOT require a massive (or consistent) time commitment—meaning you can focus on doing it when you can—but it still gets you results.

When a client isn’t ready for blogging or is considering investing in an SEO Audit + Optimization soon, I always recommend working on building backlinks in the meantime!

What do you think? Is guest blogging your next favorite SEO strategy? Oh! And don’t forget to check out the rest of the playlist sharing all things Guest Blogging!

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Mom of three, lover of all things blogging, and borderline obsessive coffee drinker — I also just happen to love making complicated things simple and accessible, especially when it comes to SEO. The blog is a collection of what I've learned from years of testing, trial and error, and working with amazing clients with impactful businesses (just like yours). Blogging and SEO doesn't have to be boring — and it definitely doesn't need to be difficult.  

Mckayla