So, fun fact podcasters—your show right now is probably not going to show up on Google. At least, there’s a VERY slim chance for it to happen. Google (and other search engines) don’t index (aka read or crawl) audio files, which means while your show notes on Apple Podcast, Spotify, or even ListenNotes can help […]
There’s a pretty big trend happening right now—or more specifically, two trends. You have the business owner’s leaning back into blogs (you’ve probably seen the “blogs aren’t dead” posts floating around), and then you have almost the opposite: podcasts. Two long-form pieces of content that are convenient and easy to access when someone has a […]
I’ll be the first to admit that turning your podcast episodes into blog posts is tempting—very tempting. You’ve already created the content (your episode), all that’s left is to put it into written-word-form, put it on your website, and call it a day, right? Except, not really. A transcript is a word-for-word version of your […]
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