Lindsey Lusson is a Fertility Nutritionist & Registered Dietician who hosts the Period Recovery & Fertility Podcast. She grew her organic traffic through Google by 31% in 3 months by repurposing her podcast episodes into SEO blog posts following the strategy taught and customized through the TCM Pod to Blog® Program.
Now, over 20% of her program applicants originate from organic search. This is the data, support, and story behind how she did it.
The Challenge
95% of her leads were coming from social media—and it was exhausting. And while she was technically blogging, the work wasn’t working.
When I first met Lindsey, she was sitting in the conference room of a co-working office during the Podcasting Moms Conference back in April of 2025. She, along with 10+ other podcasters had one question: how does blogging fit into their podcasting world?
Most were blogging in some way, for Lindsey, her VA was relying on AI to turn her episodes into “SEO blog posts” OR simply uploading and hitting publish on her transcript.
And, like most other podcasters in the room, her funnel looked a little like this:
- Someone follows her on Instagram → listens to the podcast → applies for her program.
- OR someone listens to her podcast → follows her on Instagram → applies for her program.
The struggle? It’s exhausting. She was publishing 24/7, hopping on stories daily to sell, and the blog she had was doing little to nothing for her no matter how many posts she published.
Why Blogging?
Lindsey wasn’t against blogging — she just didn’t have a reason to believe it was working. And honestly, it wasn’t. Publishing transcripts and AI-generated posts without an SEO strategy is like planting seeds in concrete. The content exists, but it has no real chance to grow.
What Lindsey needed wasn’t more content. She needed a strategy that made her existing content — the podcast episodes she was already recording every week — work harder.
That’s where the TCM Pod to Blog® Program came in.
The idea was simple: her podcast episodes were already full of valuable, expert-driven content. With the right keyword research, structure, and optimization, those episodes could be transformed into blog posts that Google could actually find, rank, and send cold traffic to — people who had never heard of Lindsey before and weren’t following her on Instagram.
And wouldn’t disappear or fall down the feed in 24hrs.
The Solution: A Repeatable Process, Not Just a Blog Post
Lindsey joined the TCM Pod to Blog® Program with zero SEO background. She described herself as someone who went to college 20 years ago, when SEO and website strategy were barely a concept in her field.
But, she didn’t think it was stressful, instead:
“It wasn’t like, you’re gonna write your first blog post and it’s gonna be perfect for SEO. It was like, here are the steps to do it.”
“There were definitely weeks where I was like, this is more than I realized it was gonna be — but in a good way.”
Over 12 weeks, she learned how to:
- Research keywords that her ideal client was actually searching for
- Transform podcast episodes into optimized blog posts with a clear angle and focus
- Track her metrics inside Google Search Console so she could see what was working
- Build internal links that kept readers on her site and moving through her funnel
And because her niche — period recovery and fertility — is specific, keyword research turned out to be one of the easier parts of the process. Less competition, highly intentional searchers.
What used to feel like a 5-hour guessing game turned into a 45-minute workflow. And it’s her words, not min: “What might have taken me five hours to try to do something in the past might now only take me, you know, 45 minutes.”
The Results AKA The Data Behind The Content
Within 3 months of implementing the strategy, Lindsey grew her organic Google traffic by 31% and by 39% over the most recent 6 months. Now, it’s the 2nd top traffic driver for her website and has the highest engagement and time spent on site, meaning more of her audience is spending more time consuming the content she creates and the offers she has.
“There are people who are cold traffic coming onto my page and not just looking at my page — they’re spending time on my page. That’s been really encouraging to see.”
Today, over 20% of her program applicants come from organic search, with 24% of those applications exploring a blog post before applying — a channel that was virtually non-existent in her funnel before.
It’s not just her program, either, when it comes to where her blogs now fit in her funnel, 53% of her free training sign-ups from organic search landed on a blog post BEFORE signing up to watch the replay:
You can even SEE the moment she stopped relying on AI to create her blogging strategy. From there on out, her Google traffic increased and increased consistently over time:
From a time when blogging was *questionable* at best, to her blog being a key element in her funnel — that’s what the TCM Pod to Blog® Program is meant for!!
What’s Next? How Lindsey Stayed Consistent (And Brought in a Team)
Lindsey plans to bring on a VA to help execute the blogging workflow, with herself as the final set of eyes before hitting publish. Because she now has a documented, repeatable process, the work doesn’t have to live solely with her.
“Once you have a process, you could do it or anyone could do it.”
The blog is no longer a task she dreads or a box she checks. It’s a long-term asset — one that works while she sleeps, sells, or takes a day off from Instagram.
When I asked what she’d say to anyone considering the TCM Pod to Blog® Program, she said this:
“Do it. It’s such a great value, you’re gonna learn a lot. It’s not just something that will help you in the short term — it really helps you to build out a process and have that 30,000-foot view of where you’re going.”
Are you ready to join Pod to Blog? Learn more about the 12-week group program here:
