Expand Your Authority With
The Why, What, & Where Blog Post Kit
$97
Inside the Why, What, & Where Blog Post Kit, I’ll show you how to turn simple questions into strategic answers, so you can create easy-to-write posts (like “What Are Learning Styles?” and “Why You Shouldn’t Rely on AI to Turn Your Podcast Episodes Into SEO Blog Posts”) that rank and convert.
Get all 5 blog post kits and save with The (Anything But) Basic Blogging Bundle!
When you think about a “traditional” blog post, you're probably thinking of these.
What, Why & Where posts are the subclass of blog posts that address one very simple question — which could be answered in 1-3 sentences, but will need more ~pizzazz~ to actually rank as a post. Inside this kit, you’ll learn how to balance your post to provide the answers readers (and Google) love, without being too brief to rank or so long it gets boring. 😉
Each Blog Post Kit Includes...
- Prompts and ideas for sourcing the perfect traffic-driving keyword for your blog post
- Templates for rankable, clickable blog post titles
- Easy-to-follow blog post outlines that help you give your readers and Google everything they want out of your post, so it ranks and brings in income
- A step-by-step guide to optimizing each piece of your post for SEO
- Tips for tracking your post’s rankings (and revenue) over time
10/10 recommend reaching out to Mckayla if you're struggling with organic website traffic, blogging or just looking to hand it off...
I cannot recommend Mckayla, owner of The Comma Momma, highly enough! Before I met her, my business website was not getting the visibility I wanted to see. Honestly, I didn't even understand the importance of SEO and she made that clear during our consultation. She has been posting blogs to my webpage and making sure my SEO is making my visible to potential clients. Not only is she amazing at what she does, she is also so lovely to work with and I enjoy our zoom meetings to review results. 10/10 recommend reaching out to Mckayla if you're struggling with organic website traffic, blogging or just looking to hand it off to someone that will make sure your voice remains intact and authentic.
- Mari Hough
If you're looking for someone to boost your website's visibility, Mckayla absolutely knows how to make it happen!
My favorite part about working with Mckayla was her deep knowledge of all things SEO and the way she so naturally shares it. I first met her at an event and overheard her speaking passionately about her work - she was confident, enthusiastic, and genuinely happy to help others with what she's great at. If you're looking for someone to boost your website's visibility, Mckayla absolutely knows how to make it happen!
- Pola Seeley
When it comes to all things blogging and SEO Mckayla is someone I return to time and time again for consistent, reliable, support!
When it comes to all things blogging and SEO Mckayla is someone I return to time and time again for consistent, reliable, support! She is so knowledgable, and working with her for my personal brand and blog was a game changer! I still see results even after working with her, which speaks to her ability to implement long term strategies that outlive trends. I am so thankful for everything Mckayla has done for me and taught me about this intimidating topic (SEO)! Without her, I know my blog would not be where it is today! If you're thinking about working with Mckayla, trust that you'll be in good hands with someone who truly cares about helping you see results.
- Maliquea Starnes
I am always so impressed with how she is able to capture my expertise and brand voice, but also her technical expertise in SEO.
Working with Mckayla has been AMAZING! Mckayla and I have been working together for almost two years and I am always so impressed with how she is able to capture my expertise and brand voice, but also her technical expertise in SEO. She's able to answer questions I didn't even know I had, and is so wonderful at translating my requests into actionable SEO steps. I've worked with her on a number of offers and every time I am impressed, fully taken of, and confident with my decision making.
- Lauren Dewey
Not only does she make the process simple, but the relief you'll feel from having her eyes on your SEO is truly priceless.
If you're a fellow DIYer who's ready to actually let someone support you with your SEO, Mckayla is who you want to work with! Not only does she make the process simple, but the relief you'll feel from having her eyes on your SEO is truly priceless.
- Halle Thomas
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You'll get everything you'll need to write posts that solve your readers' problems, position you as an expert, and make your site a go-to for answers.
The “What, Why, & Where” Blog Post Kit is perfect if you…
- Always feel like you write too much, and need help getting to the point quickly
- Always feel like you don’t write enough — so your posts technically answer the question, but aren’t as engaging as they need to be
- Want to master one solid type of blog post before you dive into the strategy deep end
Bundle & Save
Getting serious about SEO?
You'll love The (Anything But) Basic Blogging Bundle!
The (Anything But) Basic Blogging Bundle includes all six blog post kits, so you can save money while developing a well-rounded blog strategy that satisfies your readers and Google alike.
$47
✓ The Product Review Blog Post Kit
Write reviews that build trust, drive traffic, and turn your favorite tools into referral and affiliate income.
$37
✓ The “How To” Blog Post Kit
Write "how to" posts that turn your readers' search for information into the reason they see you as a trusted authority worth investing in.
$37
✓ The “Listicle” Blog Post Kit
Write list-based posts that are easy to put together, easy to rank, and surprisingly easy to turn into a steady source of traffic and clicks.
$67
✓ The Tutorial Blog Post Kit
Teach your audience *exactly* how to do something, so they associate you with their success and keep coming back for your resources.
$97
✓ The What, Why, & Where Blog Post Kit
Write straightforward posts that answer your readers' burning questions in a way that's engaging enough to rank and focused enough to actually get read.
$57
✓ The Cornerstone Content Blog Post Kit
Write anchor posts that tie your whole blog together so readers stay longer, find more of your content, and follow a clear path straight to your offers.
$342 $267
$75 off!
About Blog Post Kits
Frequently Asked Questions
Hi, I'm Mckayla!
And I’m about to be the reason your blog posts finally take off, rank well, and become EASY to write.
As an SEO strategist with a background in blog strategy (and literally thousands of high-performing posts under my belt), I can confidently make you this promise:
You don’t have to become an SEO expert to write good-ass posts that rank.
In fact, all you need is the expertise you already have and bullshit-free resources to help you put it into posts — which is exactly why I made these blog post kits.
Want to get started with blogging?
Great! Start here.
You don’t need to spend hours on a course or hundreds on a tool to start blogging (tea!). This kit will teach you the SEO and writing basics you need to create simple, rankable blog posts — in less than an hour, each time.


