Let’s start this off with Pinterest has SEO that helps rank your pins, SEO runs mostly on keywords and keyword placement, and keywords are found by thoroughly researching your niche and content. What’s the easiest way to do this? Utilize my favorite Pinterest feature – the suggestive search.
You know, when you start typing and you get a few suggestions on what you might be looking for? That suggestive search! Although not ‘new’ on Pinterest, their suggestive search is evoloving to match a true search engine!
This makes it only slightly harder to keep up and manage your Pinterest backend and strategy of getting your pins to rank in search (imagine how difficult it is to rank on Google) but it makes it easier for us to do the research we need to get there!
The suggestive search is not a Pinterest Business Account special, it’s available for ALL users! It’s just extra useful to business owners, service providers, and bloggers looking to expand their content reach.
Suggestive search is one of the few ways to do keyword research on Pinterest – which you can then use your findings to put your keywords where it really matters!
Simply search using targeted words as you would for Google SEO and use the suggested answers or autofill searches as keywords to mention and target in your Pinterest content!
Of course, suggestive search is only one of the many features Pinterest has released to help both business owners and users make the most out of the platform. One of my other favorites – a Pinterest Business Account exclusive – is access to current Pinterest trends!
If you’d like to learn more about making the most of your Pinterest account, shoot me a DM on Instagram at @commamama.co!