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On October 20th, 2021 Pinterest upped their game and added the competitive feature called Pinterest Idea pin Takes. Takes is essentially a mixture of reels remix, Tik Tok duets & stitches, and Pinterest’s own tries on standard pins.
This new feature brings a whole new level to your Idea pin strategy – if an Idea pin is inspired by (or inspires) someone else’s pin, you just brought in a whole new version of awareness and engagement! You can check out the official creator’s account announcement here.
If you want to know how to USE Idea pin takes, keep reading:
Idea pin takes are NOT automatically enabled on old pins unforchunately, so you’ll need to go into your older pins and update them in their settings. It’s rather easy and won’t take but a second for users that only have a few Idea pins.
You can get the full rundown in my idea pin about it 😉 which you can check out here. Or watch it down below:
Okay, so Pinterest is definitely trying to make sure you stay on the platform – at least with Idea pins! With this new update, it’s even more important to make sure you’re rotating content that users want to replicate.
This could simply mean creating a funny video that others want to replicate, or doing a recipe/diy for users to try. B2B businesses may have a harder time creating content and you’ll need to dig in and get creative.
Luckily, just like ALL other features, utilizing takes is not necessary for Pinterest growth – it’s just helpful. If it adds too much pressure to your Pinterest strategy, just focus on what you’re comfortable doing and doing it well!