Did Pinterest take you by surprise when they added the ability to use custom cover photos? I definitely slacked off and didn’t really take advantage of it until recently – but I’ve already noticed a difference.
Just like other social media platforms, your Pinterest homepage or your Pinterest ‘profile’ is the first impression users get of you! Might as well make it a lasting one!
Still, it’s not just the cover photo that makes your profile – you still have a bit more work to fully take advantage of and make the most of your Pinterest profile.
Your Pinterest profile consists of three main parts, your:
Super simple, super easy – right? But how do you use these spots to their greatest potential?
Your cover photo is the best place to start – it’s how you’re going to set the ‘tone’ or ‘theme’ of your Pinterest account.
Style it similar to how you would a Facebook group cover – either market yourself, what you do, or a freebie you offer.
The key is to keep it short, sweet, & simple! Users should be able to look at it and get a general idea of what you do!
There’s a few options you can go with when choosing your profile photo, but the main ones are either picking your logo or a photo of you.
Logos are great for larger brands or blogs where you have a team that publicly contributes content.
Photos are better for personal brands, service providers, & blogs that rely on personality for income or traffic.
Your bio is a place to add a lil SEO to your account while also showing a lil bit of personality – which is why it’s key to have a bit of fun.
What I mean by fun is that you need to take a few risks and directly target your audiences – such as stay at home moms or female entrepreneurs.
Not only will adding it in increase your chances of ranking for those keywords, but users will know exactly what you’re here for.
With everything you have to pay attention to (and optimize) on Pinterest, your Pinterest profile shouldn’t seem too bad! Your profile should be updated regularly, but not too often that it seems like you’re inconsistent.
Designing an easily adaptable profile to begin with will be your best bet when getting Pinterest traffic down the road.
If you’d like to know more about optimizing your Pinterest profile, give me a follow @TheCommaMamaCo!]