There are HUNDREDS of online platforms and social media sites that you’ve been told you need to market your business on – mostly Facebook, Instagram, Pinterest, and Twitter. Here’s the secret though, you shouldn’t start marketing on every platform or even those platforms!
Wedding planner need to focus on three main platforms for 2020:
You’re probably familiar with Instagram and Pinterest, but have you heard of Clubhouse yet? For the moment, it’s invite-only. But it’s definitely a platform that you need to get to ASAP!
So, why these three?
The infamous Instagram… A platform popular with influencers and businesses alike – although with varying success.
Instagram is one of the best social media platforms for wedding planners – you can connect with people in your area, showcase your skills, and even share a bit about you (which is one of the many things that leads to landing a dream client). Sadly, it’s also very oversaturated with content as more users aim to be influencers.
No need to stress though, because users follow content that inspires them! All you have to do is produce quality content consistently – and do a little hashtag research – to grow organically.
But, the REAL reason wedding planners should be on Instagram is the ease of access. With over 116 million users in the U.S., it’s no surprise that you can easily connect with a potential client at wedding expos, events, and through word-of-mouth.
Pinterest is my go-to for new and established online businesses, especially for wedding planners. The great thing about Pinterest is that you can pre-plan your content without penalty (I’m looking at you, Instagram) and even partners with an online scheduler.
Since you can pre-plan and schedule your content, it makes for a great hands-free marketing platform! And on an even better note, it allows you to schedule out more than a month’s worth of content in one sitting! As a mom, this is why Pinterest is my go-to. I don’t always have time to take a quick pic or post and engage on Instagram.
Guess what? It gets even better – Pinterest can link to your Instagram and you can pin content that you’ve already created! Plus, when you connect the two platforms it allows your content to be traced throughout Pinterest. Basically, this means it’s a lot harder for others to steal your content!
I know this one probably threw you for a loop, that is unless you’re already on the Clubhouse hype train! Clubhouse is a new and exclusive invite-only audio app where you can join ‘rooms’ and discuss anything and everything!
You can ultimately choose to join any chat happening on the app, and it’ll suggest ones base on your interests and contacts. But, you can also choose to host your own talks about whatever you like! I highly suggest using it to discuss aspects of planning a wedding or hosting wedding planning Q & A sessions!
As of this moment, Clubhouse is also IOS only, so sorry Android users – at least they said it’s in the works! Still, for those of you with iPhones, it’s time to start searching those Facebook groups or chatting it up with others to score an invite!
The key is not to be on too many platforms at once, you’ll overwhelm yourself! Many social media platforms require consistency and engagement to grow and if you’re spread too thin you won’t be able to succeed on any.
Choosing which platforms you want to prioritize – such as these three – will help you have a strong base to work from until you can hire out your marketing or you’re ready to take on another!