You’re probably wondering why I’m specifying a lead magnet for wedding planners to use on Pinterest. Well, it’s because you have a different audience on Pinterest.
Pinterest is a diverse platform meaning you can reach different demographics depending on what you market.
Your lead magnet doesn’t need to be anything big either, just something small that they can use or that solves a problem.
Your lead magnet that you use on your website should solve a larger problem or provide more value – like a small ebook or kit for brides. While you still want to market it on Pinterest, you might not get the same sign-ups you would on your website, which is why we focus on mini-lead magnets for Pinterest.
First, let’s identify what a mini-lead magnet is:
Relatively simple, right? Yep. A mini-lead magnet shouldn’t take you the same time to make as your main lead magnet.
What might take you the longest is making sure it’s visually appealing in both name in style since that’s what’s going to attract your audience.
Like I’ve said before, Pinterest is a visual platform. Your mini-lead magnet will perform best when it looks it’s best!
Now that you know what a mini-lead magnet is, you’re probably wondering what that means for you. It means you have to find and solve a small problem for your audience!
There’s a few ways you can do this:
Of course, there’s more than those, but those are my personal favorites – and the ones that have had the most success! For example, Lovegevity’s Wedding Planner Quiz is a great way to get leads – but they use a free webinar for their main on their website!
The easiest way to figure out what problem or topic you want to address after brainstorming what you want to create is by doing a little keyword research!
Essentially, you’ll need to look up ‘wedding planning‘ in Pinterest and look through the top pins. Then, create a lead magnet that could connect with those pins!
You can 100% freehand your lead-magnet in Canva, my favorite free design app. They do have a few basic templates to pick from if you do a bit of searching.
If you’re not design-savvy, you can choose to do it the easy way!
Alright, now you’ve got the perfect lead magnet for wedding planners to market on Pinterest – if you’re ready to market it on Pinterest, go ahead and head over to my other article, How to Use Pinterest to Grow Your Email List as a Wedding Planner!
Need more marketing tips and tricks? Follow me on Pinterest and stay up-to-date on all my latest wedding planner posts!