For every $1 you spend on email marketing, you can expect an average return of $42. Do you know how CRAZY that is? Email marketing is the underdog marketing tactic of small businesses and is often taken for granted. But, what happens when you start growing your email list? And now your list is interested in investing in YOU?
Yep, you got it: Your business thrives with little to no effort on your part.
That’s the magic of an email list – it’s a list of people that are already interested in what you do or what you offer making it 10 times easier to make a sale!
Now, I wanted to take it one step further. I wanted to grow my email list quick and with little effort on my part. So, what do I do? Get Pinterest involved.
Over the course of a month, I get an average of 200 new email subscribers and it keeps increasing. All thanks to a mixture of email marketing, Pinterest marketing, and strategic spending.
The main things you need to grow your email list on Pinterest are:
Seems pretty simple, right? Well, overall, this project should only cost you about $20 excluding the optional $10 at the end of my list – and there’s a reason for that!
Now, before we get started, you’ll want to set up your freebie or lead magnet, this is a little more than this post can handle, so if you need help with this you can check out my post Designing the Perfect Lead Magnet for Wedding Planners to Use on Pinterest.
The #1 reason I recommend (and insist) you use Flodesk is because of its maintenance and start-up fee – which is only $19 per month with a free 30-day trial. The reason you need a paid service instead of using a free one like Mailerlite or Mailchimp is the ability to use embedded forms AND deliver a freebie.
Now that you have the system, you can start by creating an embedded form on your website – this is what will show visitors your freebie! You’ll need to do this on a single paid, preferably with JUST the form on it with your header and footer. Flodesk has a really good tutorial on how to do this here.
This is the page we will use when we move onto marketing it on Pinterest, so save your link!
You’re going to be tempted to copy someone else’s pin, but it’s a bad idea. While you’re welcome to be inspired by someone else’s pin or use a pin template, you want to avoid copying someone’s pin 100% – it’ll prevent yours from getting the attention you need it to.
Pins are a tricky skill to master, it takes a few trial and errors before you get the ‘perfect’ pin. If you’re not super skilled in design, Basil & Bark have a pre-made Ultimate Pin Builder Kit with over 70 customizable designs, including plenty of pins for lead magnets!
If you’re more DIY, you can design your own on Canva or learn to design using my Pin Design Workshop. Whichever way you go, you’ll want to use a 2:3 size ratio when designing your pin and create a minimum of three pin designs for your lead magnet.
Here’s the fun part – putting and marketing your lead magnet on Pinterest.
You can do this one of two ways, by uploading and scheduling directly on the Pinterest platform or uploading it in your Tailwind scheduler. Either way, you’ll want to direct the link to the URL where your sign-up is located.
Next, you’ll want to mention what it is in your pin description as well as what problem it solves. For example, if you made an emergency wedding kit checklist you’ll want to mention it in the description as well as the problem it solves such as “the key to being prepared for anything on your wedding day” or something similar.
Your page title should automatically generate as long as your website is properly claimed through Pinterest – you can learn how to do this here. You want to leave it as it generates (should be the page title you created when you made the page).
Now, just pin (or schedule to pin) to up to three relevant boards! And ta-da, you’re done!
I almost forgot! The optional $10! The reason it’s optional is because it’s for ads! An email list is one of the most valuable resources your wedding planning business can have, so it’s natural to want to invest in it.
After you’ve published your pins and allowed them to chill on Pinterest for a week or two, analyze how each of them are performing organically. Since Pinterest Ads can be a bit tricky when planning out a campaign, this is the easy way around it (although you won’t get the same results).
Pick the pin that performed the best and boost it using that $10! I prefer to do $2 for 5 days, but you can choose to do it however you want – I just don’t recommend using all $10 in one day.
Setting up systems to grow your business on auto-pilot is one of the hardest parts of getting started. BUT when you create the proper systems, you’ll gather leads without much effort and you can focus on what really matters – nurturing your leads and turning them into paying clients!
If you need anymore tips and tricks about marketing (or growing) your wedding and event planning business, you can check them out here!