Did you know that 85% of couples discuss wedding preferences before getting engaged? In fact, most couples begin planning their wedding on Pinterest – creating the perfect way to introduce yourself early as an expert wedding planner!
As I’ve always said – a blog and Pinterest is the #1 way to grow your online business. Especially when 90% of your target audience is already on the platform.
While SEO is the best way for Google to pick up your content and get your wedding planning website ranking organically, Pinterest is the easy way to start growing NOW. Still not sure Pinterest is for you? Here’s why you need to get started:
Did you know that Pinterest published trend reports before, during, and after the year? That’s right. Not only do they predict the next year’s trends (with an accuracy of over 80%), they tell you throughout the year what searches are trending and what content you should create to show up!
And, as long as you have a Pinterest Business Account, they’ll tell you what your current audience wants more of – aka who you’re attracting and what you can attract them with!
For example, say you may a really cool mardi-gras themed mood board and pinned it to Pinterest. You get a few re-pins or saves and a few website visits. Pinterest takes that information and shows you what content you should create to interest those same users and stay on their radar!
Wedding and event planning is a visual industry, don’t let anyone tell you otherwise! Whether it’s how well you can come up with a concept for your client or if you created a wedding that matched the client’s dreams – it all relies on how the wedding looks.
Pinterest is the perfect platform to show off the beauty of a recently curated wedding or show off your ideas to potential clients. Imagine gathering leads on auto-pilot!
Is your client struggling to explain their dream wedding? Pinterest is the easy solution! Create group boards with your clients and even wedding vendors to ensure that you’re all on the same page for your event aesthetic.
You, your client, and the vendors can all create ‘folders’ within the group boards showing what the inspiration or progress is on their end. You’ll also be able to leave comments and reactions to pins they add to the board – the perfect tool for this virtual era.
If you’re running your own business, there is a good chance you have a marketing budget. What happens when your marketing budget is essentially $0? It’s okay, we all started somewhere. But, this is where Pinterest is your friend!
Pinterest is 100% free to start using and only requires $$ when you want to run ads (or invest in a Pinterest specialist, like me). All you have to do is set-up your account and start pinning!
Of course, like all online platforms, there’s a strategy required to thrive – but ultimately, simply being present on Pinterest can begin growing your community!
If you were a wedding planner in 2020, you probably understand the saying “don’t put all your eggs in one basket” – meaning don’t rely on one source of income. To be a wedding planner doesn’t mean you’re planning weddings 24/7, but you might be designing stationary, selling bouquets, or even teaching others how to plan their wedding!
Oftentimes, these types of products are sold through Etsy or Shopify. Cool right? But, guess what? If you’re selling on one of these platforms, you can connect them directly to your Pinterest account and make sales DIRECTLY FROM THE PINTEREST PLATFORM!
I’m going to reference 2020 one more time, it was the year that thousands of weddings were canceled unexpectedly and couples still wanted to tie the knot. So, wedding planners had to get creative and plan weddings not only virtually, but figure out how to plan a virtual wedding.
Let’s look ahead a few years… 2020 has inspired many cultural changes, and alternative weddings is going to be one of them! As a wedding planner, it’s your job to stay ahead of the curve and be prepared for the wedding styles your clients want!
Being on Pinterest not only allows you to keep up with trends, it can prepare you to adapt to any situation – and give you a community to fall back on for income if in-person weddings get canceled again!
Pinterest is not the only way to grow your wedding planning business online, but it definitely is one of the quickest! If you’re curious how Pinterest can help you as a wedding planner, drop your question in the comments below!