*UPDATED NOVEMBER 4TH, 2021*

We’ve officially welcomed back pumpkin on the Starbucks menu and I ask that you don’t judge me when I say this but, I truly have missed pumpkin spice lattes… I guess I’m weak for a fancy (and basic) starbs drink 😅 Along with the return of our favorite seasonal drinks from Starbucks, we’re also welcoming back the latest trends and keywords on Pinterest.

Why Seasonal Trends Matter When Marketing on Pinterest

Not too long ago, Pinterest shared with its users that “trending content will always be trending” meaning that no matter your niche, if you participate in creating trending content you’ll get more eyes on your stuff. While it’s not always feasible to cave to trends and seasonal keywords, there are ways to make it work and take advantage of what users are looking for.

For example, one of the popular trends right now is Fall Outfits 2021 and while my business blog is not a fashion blog, there’s nothing stopping me from creating content such as “Fall Outfits for Work From Home Moms to Wear in 2021″

I’m hitting the trend AND my part of my target audience.

While I’m not necessarily making any direct conversions from that article (except maybe through affiliate links for the products I mention), I AM growing my brand awareness and with a few links to other articles scattered throughout, those who are interested in learning more about Pinterest marketing can then browse my site!

Now, I’m going to keep updating this list as we get further into the year so don’t forget to come back and check out the updated trends list:

Popular Fall Trends

While most trends are updated weekly, you can search the performance of certain terms and keywords to discover if their popularity is increasing, decreasing, or remaining the same. Here are the most popular fall specific trends:

• Fall Decor
• Fall Vibes
• Fall Decor Ideas for the Home
• Autumn
• DIY Fall Decor
• Fall Outfits
• Spooky Fall Aesthetic
• Fall Wallpaper
• Fall Crafts
• Farmhouse Fall Decor
• Halloween Vibes
• Spooky Season Aesthetic

September 2021 Fall Pinterest Trends

Here are the most popular trends across Pinterest’s most popular categories:

Fashion

• Fall Outfits 2021
• Homecoming Dresses 2021
• Halloween Costumes 2021
• 80s Party Outfits
• 70s Outfits
• Date Night Outfit
• Dresses to Wear to a Wedding
• Baseball Game Outfit

Food and Drinks

• Dinner Ideas
• Easy Dinner Recipes
• Chicken Recipes
• Pumpkin Cream Cold Brew
• Kids Lunch Ideas for School
• Starbucks Fall Drinks
• Groud Beef Recipes
• Crockpot Recipes
• Banana Bread Recipes

Beauty

• Fall Nails 2021
• September Nails
• Short Hair
• Glam Hair
• Homecoming Hairstyles
• Volleyball Hairstyles
• Nails Acrylic
• Wedding Nails
• Fall Hair

Home Decor

• Fall Decor
• Bre Sheppard
• Fall Porch Decorating Ideas
• Bedroom Ideas
• Pinch Pot Ideas
• Living Room Decor
• Bathroom Decor
• Kitchen Ideas
• Bathroom Remodel

Travel

• Fall Bucket List
• Disneyland
• Outer Banks Wallpaper
• College Packing List
• Boston Massachusetts
• Chicago
• Travel
• Old Hollywood
• Miami

Popular 2021 Thanksgiving Trends

While most trends are updated weekly, you can search the performance of certain terms and keywords to discover if their popularity is increasing, decreasing, or remaining the same. Here are the most popular winter specific trends:

• Thanksgiving decorations
• DIY Garage Storage
• Welcome November
• Christmas
• November Quotes
• Hello November
• November Nails
• Christmas Decor Ideas
• Christmas Aesthetic

November 2021 Fall Pinterest Trends

Here are the most popular trends across Pinterest’s most popular categories:

Fashion

• Jeongyeon
• Ugly Sweater Christmas Party
• Christmas Wishlist
• Family Halloween Costumes
• Winter Aesthetic
• Winter Outfits Men
• Bitmoji Outfits
• Lil Peep
• Christmas Photoshoot

Food and Drinks

• Dinner Ideas
• Chili
• Friendsgiving Ideas
• Easy Dinner Recipes
• 3 Ingredient Cookies
• Friendsgiving
• Christmas Party Ideas
• Roasted Pumpkin Seeds
• Soup

Beauty

• Trendy Simple Nails
• Burnt Orange Fall Nails
• Skeleton Makeup
• Dis de los muertos
• Cute Long Acrylic Nails
• November Nails
• Bobs for Fine Hair
• Thanksgiving Nails
• Skull Makeup

Home Decor

• November Aesthetic
• Thanksgiving Decorations
• DIY garage Storage
• Welcome November
• Christmas
• Hello November
• Cute Thanksgiving Wallpaper
• Christmas Decor Ideas
• Christmas Aesthetic

Travel

• Christmas Vacation
• Holiday
• New York Christmas
• Winter Bucket List
• Disney Christmas
• Dune
• Winter Family Pictures
• Winter Wonderland
• Secret Santa Questionnaire

When To Start Creating Seasonal Content for Pinterest

The best rule of thumb is to create content 2-3 months in advance. You’ll want to start creating fall content in the middle of July, and Christmas content in October.

Why?

Both Pinterest and Google take a few months to rank your content appropriately, which means you should always be ahead of the game. Pinterest trends give you a good insight into what’s performing well right now as well as what is going to continue to perform well during the season.