We’ve officially welcomed back pumpkin on the Starbucks menu and I ask that you don’t judge me when I say this but, I truly have missed pumpkin spice lattes… I guess I’m weak for a fancy (and basic) starbs drink 😅 Along with the return of our favorite seasonal drinks from Starbucks, we’re also welcoming back the latest fall trends and keywords on Pinterest.
Not too long ago, Pinterest shared with its users that “trending content will always be trending” meaning that no matter your niche, if you participate in creating trending content you’ll get more eyes on your stuff. While it’s not always feasible to cave to trends and seasonal keywords, there are ways to make it work and take advantage of what users are looking for.
For example, one of the popular trends right now is Fall Outfits 2021 and while my business blog is not a fashion blog, there’s nothing stopping me from creating content such as “Fall Outfits for Work From Home Moms to Wear in 2021″
I’m hitting the trend AND my part of my target audience.
While I’m not necessarily making any direct conversions from that article (except maybe through affiliate links for the products I mention), I AM growing my brand awareness and with a few links to other articles scattered throughout, those who are interested in learning more about Pinterest marketing can then browse my site!
Now, I’m going to keep updating this list as we get further into the year so don’t forget to come back and check out the updated trends list:
While most trends are updated weekly, you can search the performance of certain terms and keywords to discover if their popularity is increasing, decreasing, or remaining the same. Here are the most popular fall specific trends:
Here are the most popular trends across Pinterest’s most popular categories:
The best rule of thumb is to create content 2-3 months in advance. You’ll want to start creating fall content in the middle of July, and Christmas content in October.
Both Pinterest and Google take a few months to rank your content appropriately, which means you should always be ahead of the game. Pinterest trends give you a good insight into what’s performing well right now as well as what is going to continue to perform well during the season.