Whether you’re a mom blogger or a mom who blogs, Pinterest is the social platform for you. I cannot tell you how much of my day I spend chasing after a toddler! Do you know what means for my marketing?
A whole lot of last-minute posts and unprepared graphics.
Motherhood is the best experience I’ve ever had, and I wouldn’t change it for the world, but it does mean that I have to adjust and find out what type of marketing is best for me and my schedule. That’s where Pinterest comes in!
Why am I such a fan of Pinterest for mom bloggers? Because even a small amount of effort can turn into a whole lotta traffic.
Pinterest is made for evergreen content and creating viral pins that bring link clicks for months. I even have a client that has a pin circulating from over a year ago still bringing 10+ link clicks in per week!
On it’s own, Pinterest might not be much, but imagine having ten or twelve pins going viral! That’s over four hundred link clicks per month from just viral pins – not even including your fresh pins!
Still wondering if Pinterest is for you? Here are my top five reasons every mom blogger needs to have a Pinterest account:
Pinterest isn’t like other platforms where you’ll be punished by the algorithm for scheduling your posts ahead of time. They’ve actually partnered with Tailwind, a scheduling program, to make pinning easier!
The best part is that you can plan your content for a day, a week, or even a month depending on your personal preference.
Pro Tip: I’ve discovered that scheduling pins as you go or scheduling every two weeks is best for distribution!
Pinterest has over 320 million active monthly users, and your audience is a part of that!
Being on Pinterest will connect you with your audience without getting in their DMs or becoming Facebook friends. If you use proper Pinterest SEO, your audience will find YOU, not the other way around.
Time is my number one struggle as a mom. I fight between finding time to post, finding time to write, finding time to work on my digital products, finding time to prep for a launch – you get the picture.
Pinterest is the best way to condense my to-do list. I can nail down my SEO research, market research, marketing, and more all in one place.
I won’t get into the nitty-gritty details, BUT you can take advantage of Pinterest to grow your email list! Create a pin dedicated to a freebie, or link it to the email sign-up section of your homepage!
The (mainly neglected) feature of Pinterest is their community, or your followers. Up until recently, communities didn’t play a huge role in the success of your pins and products; it just gave them a boost! Now, Pinterest is putting a little extra emphasis on it!
You can use this as an opportunity to passively grow your blogging community and attract your target audience.
Take advantage of Pinterest’s features (aka story pins) to develop a stronger and larger community! The bigger your community, the better your products and affiliates will perform!