Not too long ago, your Pinterest community wasn’t very helpful with growing your account or creating a viral pin. Don’t get me wrong – having a Pinterest community helped, but it wasn’t a necessity.
However, with the new Pinterest algorithm, your community is playing a large role in your pin distribution. Pinterest is pushing your pins out to your community first and placing them on feeds second. Priorities are changing, and it’s our job to ‘go with the flow,’ so to speak.
Your Pinterest community makes all the difference in the ‘launch’ of your pin – the first 24 hours your new pin is live. A small community won’t make a huge difference; it may result in one or two saves. On the other hand, a large audience will give your pin a good boost, resulting in one or two saves in the first five minutes.
While saves are not sending people straight to your site, they are showing Pinterest that users are interested in your pin and that they’re more likely to interact with it if it is distributed.
Luckily, there’s a little trick to getting past your first 200 followers. Typically, if your content and account are set up properly, your community will start growing organically on Pinterest at a faster rate. Getting your first 200 followers is where you really have to put in the work.
There are more than a few ways to grow your community on Pinterest. While most of the way will grow your account organically AND can take a while, I still highly suggest following the organic route. Organic followers are more likely to see your pin, save, AND click through your pin to your website.
The best ways to get ORGANIC Pinterest followers include:
Now, the quickest way to get Pinterest followers is by participating in Pinterest follow threads in blogging groups. If you decide to go this route, make sure to participate in NICHED threads – threads that are relevant to your blog. If the group doesn’t offer this, try to follow only the participants who match your niche.
If you’d like to try Pinterest follow threads, here’s a list of six blogger Facebook groups you can join.
Fun fact: Pinterest has released a beta version of a new pin type to certain long-standing Pinterest accounts called the Story Pin. A story pin is a collection of photos or a video that goes over a how-to, a certain aesthetic, or just more than what a typical pin can include.
Wanna know what’s so special about this pin? It doesn’t lead to your website; it leads to your Pinterest profile.
Pinterest’s Story Pins are a new way to grow your community and impressions rather than increasing your website traffic. While it is extremely frustrating to put effort into a pin that doesn’t actually lead to your website, it boosts your community and, in turn, boosts your pins.
If you’re curious about how to boost your Pinterest Community, you can find more tips on my Pinterest page @thecommamama ! P.S. I’m always open to talk if you need! Shoot me a DM on my Instagram account, @commamama.co – I’d love to chat!