I will be the first to admit that I severely neglect my email list – or at least I used to. Honestly, I only created an email list to see how many people would be interested. That is, until I realized just how important my email marketing was.
Email marketing can be time-consuming, it can be annoying, and you can get spammy. The goal is to develop a balance between the three and nurture your email list.
Email marketing is the act of sending a message to a group of people through email. Simple, right?
Basically, it’s when you use email as a marketing tool or a way to promote your content, offers, and freebies. Just one more way to get eyes on your website.
The difference is, email is YOUR audience and not just random viewers. How many people stumbled or visit your site per day not knowing who you are? How much more likely do you think someone would be to shop with you if they already knew you?
Think about it: who is more likely to buy?
A primed audience is more likely to buy from you or use your services. That’s what your email list is for, priming your audience.
If you haven’t already looked into it, creating an email list requires an ’email provider’ or service. This is where you will send your emails, create sign-up forms, and build your email list.
There are hundreds of providers out there – Mailchimp, Mailerlite, Convertkit, Flodesk, you get the idea.
I started with Mailchimp. BAD IDEA. Mailchimp is amazing when you need all the fancy stuff, but for a beginner it was t-o-r-t-u-r-e. I struggled.
Instead of suffer further, I started using flodesk – super easy, super friendly, super aesthetically pleasing.
Still, DO YOUR RESEARCH. USE THOSE FREE TRIALS. While you’re still growing, try out the different services, you can always move the emails you’ve gathered over later!
IT IS THE CREATION OF AN AUDIENCE THAT IS ALREADY INTERESTED IN THE CONTENT YOU CREATE! WHAT’S BETTER THAN THAT?
On a calmer note, it’s the ultimate gathering of your audience – excluding an actual group or masterclass.
Your email will deliver straight to their inbox, and hopefully their phones, computers, etc. It’s attracting audiences without having to spend hours marketing!
Have you ever succumbed to the tempting offer of a “free” resource in exchange for an email?
It’s the magic of a freebie – one of the perks of email marketing! Essentially, you create a freebie that relates to your audience, offer it on an email sign-up form, and TA-DA! You’ve got another subscriber!
Another subscriber = more eyes on your content.
Here’s mine – it’s a checklist template so you can create your own freebie! (set up through flodesk of course):
Free Canva Checklist Template
Sign up below for your free Canva Checklist template!
Thank you for subscribing!
*Please don’t do this in a shady way, make sure your audience is aware of what you’re doing aka make it obvious and ensure your unsubscribe link actually works.
So, funny story, I still struggle with email marketing – but I’m constantly learning and adapting. I’m always adjusting to what my audience wants and needs.
That’s what the key is: understanding your audience and catering your marketing to them. Email is no different.
If you’re still confused, She’s Blogging (the Ultimate Blogger Guide + Community) has one of the best explanations for bloggers. Or, you can wait until I figure it out (I promise to keep you updated)!