Marketing as a blogger should be one of your top 5 blog priorities – viewers don’t typically just ‘stumble upon’ your blog in the first few months (no matter how bomb your SEO is).
To get viewers and build your website’s trust, you’ll need to market your blog as best as you can – and as a beginner blogger, you’ll probably be doing this on a budget.
Here’s a solution: Market your blog for FREE.
The interwebs is filled with free, legit marketing opportunities (some obvious and some a little hidden away) that can help boost your blog traffic and build trust with Google – which you’ll need to get organic traffic in the future.
Social media is going to be one of your top traffic referrals – but you’ll have to put in a good deal of time to get started.
Don’t get too excited! Social media requires planning, understanding of your audience, and the revealing of ‘you’ as ‘your brand’ AKA you’ll do much better if you’re acting as a person rather than a brand.
Viewers from social media are looking to connect and discover helpful information rather than searching for information like they would on Google or Pinterest.
It’s all about gathering an audience that will be attracted to your content as they scroll past it during their day-to-day!
Now, Facebook comes in handy in two ways: A Facebook page and Facebook groups.
Facebook pages are great ways to promote your blog and gather an audience. The downside is that they can also become unpopular depending on you and your niche.
On the other hand, Facebook groups are a great way to introduce your blog to the world! I love FB groups for many reasons such as the extra eyes on your blog, connecting with other bloggers, and having a relevant promotion platform.
If you’d like to promote your blog in FB groups check out my:
Instagram is great for making personal connections! As a visual platform, you’ll be able to share parts of your life that others will connect and relate to.
Instagram is probably the best platform to meet and keep up with fellow bloggers and your target audience. It’ll keep you and them up to date with big events in your lives!
The negative to Instagram is that the platform is designed to keep users on the app – it’s doesn’t allow links in post, only allows you one link in your bio, and will only give you ‘swipe up’ link privileges at 10k followers.
If you want to learn how to best market your blog on Instagram + grow your following, check out Ell Duclos’s free course:
Don’t forget to follow me on Instagram: @thatmamamckayla
I’ll be honest, Twitter is not my main platform – I’m actually relatively new to it. Still, I’ve seen plenty of bloggers THRIVE on Twitter!
Twitter is a platform where you can just brain dump or put out your fleeting blog-filled thoughts. You can post quotes, pick-me-ups, blog posts, etc. and gain viewers that might not have looked at your blog otherwise!
I’m not sure how fast you can expect to grow (my first month I only ended up with 50 followers) but the platform comes with an unexpected perk:
It’s the ultimate plannable + repost platform.
You can pre-plan your Twitter posts through the desktop app and automatically post your old blogs. If you have a WordPress site, you can share your old posts by using a plug-in – my favorite is:
It’s the mysterious SEO for search engine traffic! Luckily, google might be picky about their rankings, but other sites don’t have as much of a problem.
Even though most are practices that pay off later down the road, they’re essential for marketing as a blogger. You might be surprised by the platforms I mention – there’s a good reason for them being where they are!
Yes, SEO is not a platform. Still, it’s an extremely useful and necessary marketing tool/tactic.
SEO is basically what causes your post to show up on Google. By using different proven methods, you can get your post ranked on the #1 page on Google – this will greatly increase your organic traffic!
Sadly, SEO is very longterm and it’s extremely unlikely that your page/post will rank very quickly.
So, while it’s something you should focus on while marketing as a blogger – it won’t bring immediate traffic like some of the other platforms mentioned.
If you’d like to get the run-down on gaining traffic through SEO, check out:
Mix is a newer platform – at least new to me! I didn’t realize the potential of mix until a fellow blogger introduced it to me.
Like Pinterest or Google, Mix will provide users content based on keywords that you enter in a search bar. Like Pinterest, it also provides similar articles to the one you choose to read.
Mix has a cool tool that allows you to browse through suggested posts and websites and ‘mix’ them to your page – they also have an extension that allows you to ‘mix’ a page from anywhere online.
Even with little understanding on the strategies required for Mix (if there is any), it’s still a quality site to share your content on with a DA of 91. Hey, it’s just one more way to boost your marketing as a blogger.
Ready to try out a new platform?
Ah… My love Pinterest! Pinterest is the search engine that allows creatives to thrive!
I wouldn’t say that Pinterest is tricky (not even near as bad as SEO) but it definitely requires a strategy. Once you’ve established a successful strategy, you could be getting 90% of your traffic from the site!
As an image based search engine (with a few keyword opportunities), Pinterest is a platform that doesn’t require an already thriving site to get traffic – you have just as much opportunity as everyone else.
There are a few options for learning Pinterest strategy:
If you decided to do the online course route, I recommend taking:
Finding free (and quality) marketing opportunities for your blog without being annoying and cringy is HARD.
Luckily, we have social media and the internet to help us out – if we’re working online, we should focus our advertisement online, right?
While I listed 5+ marketing platforms, you don’t have to participate in every single one right away. You’d end up burning out and not marketing at all.
Instead, pick one or two you know really well and focus on them. Once they start booming and you’re able to put them on auto-pilot, reach out to others and try to do the same thing!