Yep, I’m a mom and I never shut-up about it. I probably never will. It’s my favorite part of being a work from home mom. It’s also a significant part of my brand and marketing plan.
Can you guess my target audience?
One of the many ways I connect is by talking about my little one and explaining how I deal with watching, working, and learning while caring for him. I like to think it makes me stand out! Except, there are THOUSANDS of mom-bloggers and mom-entrepreneurs.
That’s why I have to make sure I stand out (ya know what I mean?)!
Hence, creative marketing ideas for work from home moms! I want everyone to succeed and sometimes you have to get creative to do so.
Here’s a few techniques I’ve used to get that little bit of attention:
Best way to stand out = creating a signature look.
Branding goes a long way and so do your graphics. Graphics form a signature look across your website, socials, and advertising. You need a look that screams YOU.
Creating graphics with catchy colors or fun fonts is the perfect way to stand out and be bold.
The easiest way to do this is by developing a style guide and building off it. A style guide is an easy way to basically ‘organize’ your brand fonts, colors, logos, themes, and patterns.
You’ll need them all (maybe not a logo) for the next part:
Creating your graphics.
Not everyone was built for design – but that’s okay cause now we have Canva, a handy-dandy program that simplifies basic graphics and graphic design.
Canva has thousands of pre-made designs that are easily customized to spice up your marketing!
Another fun option is having a signature image or specialty image designed or created – this is separate from a logo. What do I mean?
I mean those super-cool portraits illustrators create!
You can have one designed for as little as $15! I was able to work together with an amazing illustrator Emily Zadro to create a beautiful version of a photo from my maternity shoot in June 2019 (Pictured above).
Perks of working with her: Shout-outs on her social media, Facebook groups, and portfolio!
Best way to grow and get your name out there? Collaborate!
Find a few moms in your area or online that are in a similar biz! Work with them and use the FREE social platforms that everyone’s on nowadays.
There are thousands of ideas:
I could go on and on forever (maybe).
BONUS: Blog collaborations often create back-links. Quality back-links = more ways to get traffic to your website + builds your domain rank.
I’ve done about 90% of the ones mentioned above and they’ve helped TREMENDOUSLY (big word, I love it!) – Here’s just a few:
+ Roundup post 4 Things You Should Know Before Starting Your Blog with XOXO, Social Gal, Erratic Engineeress, and I’m Not Sick, I’m Strong.
+ Guest post for Hannah Johnson featuring a mini version of one of my past blogs
Each collaboration expanded my reach and grew my blog following + I was able to connect with other mom entrepreneurs!
I may not have the largest Pinterest community – but I can recognize an opportunity when I see one!
Btw, if you don’t have a Pinterest account now is the time to get one. It’s basically a creative search engine and a NECESSITY for your creative biz or blog.
Pinterest is the only platform that I automate and for good reason. The larger your presence, the more traffic you’ll gain! (Careful, there are a few more things to consider before spamming your content!)
Lemme tell you, hiring out is an investment, one that not everyone can afford. Still, Pinterest is something that you NEED. So, here are a few resources to do it on your own:
IMPORTANT TIP: Pinterest is heavy on aesthetics – meaning you have to put in a little effort here.
You can find pre-made and editable templates here.
When searching for templates, try and pick ones that offer a section for your website. This will ensure that viewers know where the pin originates from without have to click the link.
As a work from home mom, I believe Pinterest is an opportunity too good to miss and should be AT LEAST a part of your general marketing efforts.
Everybody and their mom has a Facebook Group. Still, THAT DIDN’T STOP ME!
I joined the bandwagon and created the group Grammar Girls which is one of the coolest and fun-est things I’ve accomplished so far. I love being able to connect with like minded bloggers on my own little platform so to speak.
I mean, think about it. There has to be a reason why everyone created a group…
It’s because it works!
Just don’t use it for selfish reasons, instead, use it to connect bloggers to one another, offer opportunities, and provide resources!
Not sold on the whole ‘Facebook Group Gang’ – find another platform! Create a dedicated twitter feed, discord server, reddit thread, etc.
Do whatever you think your audience will like best!
Do you know what separates successful blog marketing tactics from unsuccessful?
It’s finding new ways to market inside and outside the box.
Marketing platforms come and go slowly, but the way you market needs to change quickly. Being able to anticipate or even lead the change can skyrocket your website!
Have any other creative marketing ideas? Share them with me and other bloggers in my group Grammar Girls: Community for Blogging Nerds and Newbies.