Who here is STILL struggling to create a cohesive Instagram feed and aesthetic? If you are, that’s okay. If you’re not – keep it up!
It’s finally time to come clean… to reveal my biggest secret…
I suffer from Instagram Envy.
Yes, it’s a tragedy. But I’ve managed to push through, but I must share my story and reveal my truth.
A little dramatic? Yea, but so am I – it doesn’t change the fact that Insta envy is a very real thing, especially for new bloggers. I mean, just how do they take such PERFECT photos? It just FITS their feed!
Before now, my #1 goal was to get my feed to look like theirs. Wanna know what changed my mind?
I’m not them.
My Instagram needed an aesthetic that suited me and that I could maintain. If I couldn’t keep up with the fancy photos or the cool lightroom presets with a cohesive background then there was NO WAY I would succeed like them.
Instead, I found a filter, template, and presets that represented my brand best and was easy for me to keep up with!
Now I’ve got a gorgeous Instagram aesthetic, and here’s how you can create yours:
Unless you’ve invested into your branding or managed to DIY it based on Pinterest inspiration, you probably don’t have a style guide.
Basically, a style guide is a branding cheat sheet. It has all your brand information stuffed onto a few pages for quick reference. This can include,
Luckily, since were mainly focusing on social media and Instagram, you don’t NEED a huge style guide. I recommend picking 3-5 colors, 2 fonts (a script and a plain text), and 2-3 patterns and graphics. If you have a logo, add it in!
This will give you an easy ‘quick-access’ sheet when planning your Instagram posts or templates.
A style guide is useful by itself, especially when making decisions for your brand aesthetic. It’ll become exceptionally useful when building your Instagram feed.
Quick question: Do you have a brand or are you a brand?
When you have a brand, you have to pick an Instagram set-up that focuses on what your brand focuses on. For example,
If you’re running a hair style blog and offer hair products or recommendations, you’ll need to build your aesthetic based on that. So, you’ll need photos or templates that are built for quotes, sales, new posts, and a few photos.
When you ARE your brand (like a lifestyle blogger, or an influencer) you have a lot more leeway per se.
You don’t have ‘sales’ to advertise or specific products/pictures to promote. Instead, you are the product.
You are what attracts your readers and followers. It’s your personality, writing, and interests.
Designing your Instagram aesthetic in that situation can be as simple as picking lightroom presets! Another simple way would be choosing a generic template and altering it to suit your style
If you feel as though you need something a little more solid to work with, you could always try an Instagram Puzzle Feed.
If you’ve never heard of them, here’s something pretty cool:
Puzzle feeds are Instagram graphics that not only graphics that offer a picture, but also build a larger one.
There are two types:
Puzzle feeds that post in groups,
Puzzle feeds that build over time.
For bloggers and individuals, I suggest using ones that build over time that way you have a month’s worth of content prepared at once!
Once upon a time, graphics would need to be custom made by designers. Now, we have Canva!
Btw, I am in no way, shape, nor form disregarding graphic designers. They are amazing at what they do and as a designer myself, I will tell you it takes BRAINPOWER to create the perfect design.
Even so, there is NO problem with picking one of Canva’s pre-made templates and making it your own!
Canva is an easy to use app that allows you to customize photos, designs, and more. With its huge library of stock photos and nearly unlimited graphics, it’s pretty much perfect for any beginning blogger looking to up their Instagram game on a budget.
Not a fan of Canva? Or don’t want to do it yourself?
No one can tell you what you can or cannot do when it comes to advertising on your social media. Their is no ‘one shoe fits all’ – you might have to work to discover what suits you!
Don’t be afraid to experiment and change it up if it’s not working, just remember to give it enough time before changing it too too much!
As you grow, it’ll be harder to make large changes. But as a beginner, you’ll have the freedom to express yourself on Instagram however you please – your audience will learn to love it!
Need help planning out your Instagram? I’d love to help! Email me with ANY questions, requests, or concerns at email@example.com
Don’t forget to BOOST your Instagram with my top 5 Instagram Growth Hacks For Bloggers!