Been ignored lately?
Working hard growing your Instagram only to be overlooked each time?
Constantly reaching out, only to get no response?
No worries, I have the solution! It’s time to give good karma a nudge by engaging the SMART way. Think about it as if you are the audience that you’re trying to attract.
What do you respond to?
If you’re still not sure how to get the response you NEED, try using these easy tips:
Comment and converse with others in your own style, not what you think they want to hear. Be honest with them and with yourself, those who respond will ‘actually’ be your target audience – not ghost followers.
**Ghost followers are followers that don’t interact with your posts or are non-existent/bots. You can typically tell that they’re not real if they leave the profile photo blank, have no posts, or spam your comments with irrelevant information.
Can’t find your brand voice? Read my special mention The Personal Brand Project from my Top 10 Books for Bloggers Under $10.
You not only need to hook your audience but reel them in! Ask a question, insert your opinion, add your own tips or experience in the mix! Creating a conversation builds a relationship and makes you memorable, and memorable leads to interested followers.
Getting a conversation going is one of the MAIN goals of engagement – it’s the first step in generating a lead too!
If you’re starting to think it’s not your engagement practices that are keeping you from growing, check out my 5 Instagram Growth Hacks for Bloggers.
Unless they specifically ask for a certain answer (I.e. ‘yes’ or ‘no’), aim to comment three words or more. If you can’t come up with anything for the post, visit their page and find a post that you can comment on. Still can’t find one?
Rethink their page, is this someone you really want following you? Or should you really follow them?
As for what not to do, read the tip down below:
We’ve all done it. Even I’m guilty of it. We have to avoid emoji spamming! You know, when you don’t know what to say, so you just put “❤️❤️❤️❤️” – you’re not building a strong relationship there. You’re doing bare MINIMUM.
If you’re reaching out as a way to increase conversions or build your clientele, this can have the opposite effect. They realize you’re not interested in them, so why be interested in you?
Don’t think that just because you’re not offering a ‘service’ you’re exempt – bloggers who simply write should still consider AVOIDING emojis. You want them to visit your bio, click your link, and explore your blog! You don’t want them to respond little heart eyes and go on their merry way.
The ONLY exemption is when you have a long-term or casual relationship already built – then it becomes a way to support their posts and show you’re still keeping up with their work/lives.
Common sense right? Apparently not. I’ve lost count of all the irrelevant and off-topic comments I’ve seen on posts that are both mine and others. Have the decency to read their post, rather than just the first word or line. Commenting something completely unrelated is an easy way to ensure they lose interest.
Want to learn how to grow your Instagram? Check out my TOP FIVE TIPS HERE.