Congratulations! You’re one step closer to launching (or renovating) your business by building a website! Whether it’s a DIY project or you’ve hired someone to build it for you, it’s meant for two things:
To grow your business + develop a source of income.
Now, creating a website is no small feat. You have to take into consideration your SEO, target audience, marketing tactics, etc. To make your life a tad bit easier, here are a few things that I have discovered lead to developing a PROFITABLE website:
Marketers are constantly debating whether to put the call to action above the fold or below the fold; unsurprisingly, my vote is below the fold. Give your readers/shoppers a taste of what they’re getting THEN make the offer with your strong CTA!
There are a lot of opportunities to get creative with your CTA, and even more that you may not think of! Between copy and placement, the opportunities are endless! Neil Patel has an amazing guide on How To Create The Perfect Call-to-Action or check out How To Make A Living With Your Writing by Curl Up Press.
Need a little extra help? Shoot me an email, I’d love to assist!
Not everyone is going to be 100% ready for your product or service right off the bat, it might take some time. Don’t be discouraged! All you need is a secondary offer!
A secondary offer is something that allows you to keep in touch, such as a subscription to your blog or liking your Facebook. It can even be a subscription to a newsletter; that way you can continue to provide information to your audience while keeping connected.
Still only have 3 subscribers?
Pull them in with a FREEBIE! I mean, who doesn’t like free things?
I’m not kidding,
Conversions can be increased by over 2,000% when you offer a free service or product.
Depending on what your business is, you have a few options when picking out a freebie. The main criteria are picking things that are neither time consuming nor expensive, but it should offer value to your target audience.
It may seem counter-intuitive, but adding multiple calls to action throughout your website can lead to 20% more conversions. Obviously, you shouldn’t flood your website with CTA’s; instead, you should place them strategically on your web pages.
Here’s the facts:
See the increase in traffic?
Rephrase your CTA a few times, sprinkle in a few alternatives, and voila! The perfect combo to entice a visitor to become a client (or customer)!
Remember: You’re offering a solution to their problem, but they might not realize they have a problem! You have to show them that they have a need/want and that YOU can satisfy it.
Practice what you preach, right? I’m trying – I promise! Squeezing in so much information is HARD!
Solution = Additional platforms, media, and…. SPACE!
As much as you want to explain your product, services, and brand, sometimes less is better. Adding too much verbiage can cause visitors to get lost rather than inspired, they’re receiving too much information at once.
It’s such a common and bad habit (guilty as charged…) that even experienced bloggers and copywriters deal with. So, what do you do?
Put enough space between your VALUABLE INFORMATION to keep em’ guessing – too much space and they’ll leave, just enough and they’ll stick around for the next paragraph.
I consider it the ‘friendzone’ in copywriting.
If you’re confused, your audience is too.
Releasing a website is hardcore, it’s your virtual baby. And just like a baby, YOU have the greatest impact on what it will grow up to be.
This means you need consistent
Of course there’s more, but I don’t want to take up any more of your time! As a final thought on the topic:
A strong brand needs to be consistent, it needs to be unified; people follow and shop from companies and brands that stand for something they agree with or connect with them on a personal level.
It won’t matter how amazing your site looks if it doesn’t make sense as a whole!
If you need any help with branding VISUALLY check out Brand and Pop’s Why Consistency is Key When it Comes to Your Brand – I recommend Branding: Brand Identity, Brand Strategy & Development by K.L. Hammond for a quick brand rundown!
create CRUSH your website copy? Let’s connect!