Creating a successful online business goes hand in hand with running a successful blog. Or maybe you’ve decided that your business will be your blog. Either way, your success will depend on the quality of your content. The hard part of starting is not what you should do, but what not to do when starting a brand new blog.
Blogging is an exciting opportunity to reach out to others or grow your business by writing about the things you love. You’re eager to get started and ready to tell your story to the world. It doesn’t matter if it’s your full-time, part-time, or side-gig; your blog matters to you.
When you first get started, you often forget that you have all the time in the world. Which is why it’s one of the most common mistakes made. When you rush or forget to plan out your content, you become scatter-brained, and so does your blog.
While it’s okay to blog about what you’re experiencing at the moment or what you have previously experienced, you should make sure it relates to your target niche. They should all have the same general topic; for example, it could be a lifestyle, food, business, travel, etc.
If you do happen to make a few blogs that don’t fit it, plan it out. Create a calendar with topics that relate to the blog and your niches. Push back your publish date until you’ve introduced the overall idea and your release will go much smoother – I promise.
Gaining inspiration from another blogging is one thing, stealing or mimicking their ideas is another. Bloggers work hard to develop and plan their content so that it is easily discoverable, just because theirs is doing well does not mean you should do the same.
I’ve been pitched a job that requires “rewording” of specific competitors articles – I had to respectfully decline. Building content that follows the same outline as theirs will ruin the originality of your blog and discredit their hard work. Use them for research to create your own, better ideas, not to steal theirs.
Your followers will appreciate your ideas and what YOU have to say. They follow you for a reason and I guarantee it’s not to hear you preach someone else’s philosophy.
This one is super simple and straight to the point.
Don’t. Forget. To. Spell. Check.
If there is one thing that screams inexperience, it’s misspelled words and lousy grammar. No one wants to stumble through an article written by a third grader unless it’s their own. You need to look and be professional, which requires you to avoid spelling errors.
I like to use Grammarly, but you should also read it out loud before publishing.
Yes I know it’s cheesy. No, I don’t care.
Starting a brand new blog takes time and it is extremely easy to feel overwhelmed. Maybe you can’t come up with the right topic or you’re not getting enough views. It’s ok. Success does not happen overnight, your blog will grow over time, just don’t give up.