Planned And Published
4-Week Blogging Intensive
A live four-week blogging intensive for business owners who want to get found on Google instead of begging the algorithm for scraps.
September 1st, 2026 - September 30th, 2026
only 15 13 spots available
Stop procrastinating your blog & publish your first 6 posts
So, you want better SEO (who doesn’t?!), but every time you try to become a ~blog girlie~ you…
Thankfully, you don’t need to hire a pro, spend thousands on a course, or become a full-time blogger to get results:
- Have no idea what to write about
- Default to asking ChatGPT or a generic topics list you Googled
- Don’t actually know what to say when you do find a topic
- End up spending hours on each one, just for them to do poorly on Google, OR
- Have no idea how your posts are doing, because the “how to write a blog post” quick tutorial didn’t cover analytics
You just need a way to make SEO blogging easier and more effective.
Growing your business requires more eyes on your offers—and blogging for SEO is the best way to do it.
The difference between posts that flop and posts that bring in clients isn't talent or luck—it's strategy. And strategy is something you can learn (in four weeks, actually!).
→ Put you in the path of people actively searching for what you offer
→ Build trust and authority without having to show your face or constantly "engage"
→ Give you lasting traffic and results long after you post
Planned And Published Four-week blogging sprint
In just four weeks, I’ll help you take blogging for SEO from something you kiiiiind of sometimes attempt to an easy, repeatable, and rewarding way to grow your audience & make more sales.
(Are you a member of Back Pocket SEO? Head to the community for your membership savings!!)
Everything You’ll Get
Inside Planned And Published
- The only three types of posts you need to rank well
- The unconventional approach to content planning that keeps my clients on Page 1 of Google
- Writing blog posts that Google AND potential clients will love
A Complete System For Planning, Writing, And Publishing SEO
Blog Post Reviews & Support
- Unlimited blog post reviews
- Access to a challenge-exclusive Slack channel for questions
- Live calls & coworking for additional support
Want me to look at your topic idea? Outline? Written post? Final, published piece?
Done, done, done, and done—and in turn, you’re done with guesswork & getting buried on Google.
Join Now
I’m here to help with everything, and I’ll help you work on your posts until they’re right, through:
And before you even ask about ChatGPT…
ROBOTS don’t RANK!
If you really want "good" SEO, you need to write for the humans finding, reading, and buying from your content. AI can write quickly, but not well: it can't understand your audience's actual pain points, infuse your expertise into every sentence, or correctly research or use SEO keywords.
So while you can use AI to write your blog posts, you're not going to see results from it—which is exactly why learning how to plan, write, and optimize posts yourself is the only way to get content that actually ranks and converts!
This sprint teaches you the strategy AI can't replicate, because blog posts simply existing isn’t enough to make them effective.
Hi, I’m Mckayla—and there’s a reason you keep seeing my name pop up when people ask about SEO.
I'm the SEO strategist people tag when they're looking for someone who actually gets results—because I've helped countless clients rank on Page 1 of Google and turn blog traffic into paying customers.
But I'm tired of watching talented business owners either avoid blogging entirely or spin their wheels on content that never gets found (and frankly, I bet you’re tired of doing all that) —so I created The Blogging Sprint to share my proven system for creating blog content that gets found, builds trust, and brings in sales.
This isn't yet another course you'll buy, bookmark, and forget about—I’m here to help you get results.
The Planned And Published Blogging Sprint is a live, hands-on intensive where you'll actually DO the work—with me guiding you every step of the way—and walk out with posts ready to publish, a repeatable system you can use forever, and the confidence that your content will actually get found.
By the end of our four weeks together, you’ll have…
Plans for six highly-strategic blog posts your audience is actively looking for on Google and dying to read
Six fully-written, SEO-optimized, and expert-approved posts, scheduled on your blog & ready to bring in traffic
A reliable system for researching keywords and writing engaging posts that bring in sales on repeat
Pssst… All calls are on Tuesdays @ 11am ET / 10am CT / 9am MT / 8am PT!! Calls are helpful, but not a requirement. If you’re active in the community and are able to keep up on your own, you can STILL get the most of Planned & Published <3
Once you’ve completed the first drafts of your blog post, it’s time for a review and the SEO secret sauce to get them searched. This is the SEO details you love to forget – and the scheduling so you’ll have content going out for the rest of the year. And our final call, too! Sept. 29th @ 11am ET.
Time to Publish
- Write an SEO page title + meta description that gets clicks
- Create a “spiderweb” in your content to make it crawlable
- Read your data to check if your posts are getting indexed (and a guide for what to do if it’s not!)
Week 4: September 23rd - 30th
You’ll learn how to…
Now that your posts are planned, it’s time to write them to rank on Google and connect with real humans—because SEO isn't about stuffing keywords, it's about serving your readers. You’ll have two calls! Sept. 15th & Sept. 22nd @ 11am ET.
The First Drafts
- Create content that converts and trust your writing workflow
- Write in a way that builds trust and keeps people reading—not just scanning and bouncing
- Structure your posts so they're easy to consume and optimized to get found
Week 2-3: September 9th - 22nd
You’ll learn how to…
Week 1: September 2nd - 8th
This week is all about learning the "recipe" behind a searchable blog post, so you can know which topics are worth your time before you start writing (which we’ll finalize during our call on Sept. 8th @ 11am ET)
Planning Your Posts
You’ll learn how to…
- Research keywords your audience is actually searching for
- Validate your topics so you're not wasting time on posts that won't perform
- Plan your first content cluster: six strategic blog posts designed to rank on Google and attract your ideal clients
Due By September 1st
The pre-work!! AKA narrowing down your audience and picking the offer your blog post “cluster” will focus on. We’ll use this information for our first call on September 1st @ 11am ET where…
Before You Start
You’ll learn how to…
- Gauge what your audience actually needs to know (and what you can skip) based on their awareness level
- Speak your audience’s language (and speak to what they already know)
- Curate content that brings them further into your funnel
If you want serious SEO results, it’s time to get serious about blogging!
Actually, not that serious—I promise I’m known for making it FUN to learn SEO! But to rank well, you do need a clear, repeatable system that helps you create content Google loves, your audience trusts, and you can actually finish without spending hours second-guessing yourself—and that's exactly what you're getting in this sprint.
Frequently Asked Questions
Will you cover how to show up in ChatGPT/AI searches?
We'll cover GEO (Generative Engine Optimization) in Week 2 as part of the writing curriculum. You'll learn what strategies actually work to get your content featured in AI search results (and what doesn’t work), but Google is still where the most reliable, long-term traffic lives, so that's our primary focus!
Do I need to be a "good writer" to join?
Not at all. If you can send an email or write a caption (honestly, even if you can’t or don’t like to do those things), you can write a blog post. I'll give you templates, formulas, and step-by-step guidance for every type of post. Plus, you'll get unlimited reviews so we can polish your writing together.
What if I don't finish all three posts during the sprint?
That's okay! You'll still have lifetime access to all the templates and curriculum, and at the end of our intensive you’ll have the option to extend your support if you’d like. The goal is progress and learning, not “perfect” posting.
What if I've never done keyword research before?
No problem! In Week One, I'll show you how to find keywords your audience is actually searching for, without getting overwhelmed by fancy SEO tools or tech bro talk.
Will this work for my industry/niche?
If your ideal clients use Google, yes. This strategy works for coaches, creatives, service providers, product-based businesses—anyone who wants to get found online by people ready to buy.
How much time will I need to dedicate each week?
Plan for 3-4 hours per week: 1 hour for live calls, and 3-4 hours for planning/writing. This is a hands-on intensive designed to not only teach you how to blog, but to get your first cluster of blog posts written and ready to publish.
I won’t lie: the Blogging Sprint requires some time upfront, BUT it will also leave you with an easy-to-maintain blogging system that gets you long-term results from your content (in less time than you’re probably spending creating for the ‘gram or other socials).
